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What is Sotrender?

Sotrender is an analytics and reporting tool that helps marketers understand and drive their social media performance. It's used to compile data from Facebook, Instagram, TikTok, and LinkedIn accounts all in one place. That way, marketers are able to quickly analyze their social media performance, get to know their audience better, and generate one-time or recurring reports. With Sotrender, analyzing & reporting social media results can be quick and efficient. Sotrender also makes it easy to track competitors’ strategies and KPIs. The latest feature – Meta Ads Optimization powered by AI – enables marketers to improve their social media ads performance without increasing budget by providing them with automatic recommendations.

What is Digital Marketing Center?

Microsoft Advertising has launched a groundbreaking platform called the Digital Marketing Center, stemming from the Microsoft Garage initiative. This innovative tool aims to support small and medium-sized businesses in managing their digital marketing initiatives, integrating not just Microsoft Advertising but also prominent advertising and social media platforms like Google Ads, Facebook, Twitter, and Instagram. By consolidating these resources, the Digital Marketing Center facilitates a more cohesive marketing strategy, ultimately boosting the online visibility of these enterprises. Additionally, this platform empowers users to efficiently track their marketing performance across various channels, ensuring they can make data-driven decisions to optimize their campaigns.

Media

Media

Integrations Supported

Facebook
Instagram
X (Twitter)
LinkedIn
TikTok

Integrations Supported

Facebook
Instagram
X (Twitter)
Google Ads
Microsoft Advertising

API Availability

Has API

API Availability

Pricing Information

$72 a month with 5 profiles
The Essential package gives 3 users access to the application. Users can analyze up to 5 profiles and get:
- 90 days of historical data,
- PDF, PPTX, XLS reports,
- Sotrender Ads module.

Our most popular package, the Expert package, includes:
- One year of historical data,
- Communication strategy analysis,
- Scheduled reports,
- Meta Ads Optimization,
- 30 profiles available for analysis by an unlimited number of users.

For more detailed information about our packages, visit our pricing page.
Free Trial Offered?

Pricing Information

Pricing not provided
Free Version

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Not specified

Training Options

Webinars
Online Training
On-Site Training

Training Options

Not specified

Company Facts

Organization Name

Sotrender

Date Founded

2010

Company Location

Poland

Company Website

sotrender.com

Company Facts

Organization Name

Microsoft

Date Founded

1975

Company Location

United States

Company Website

www.microsoft.com/en-us/digital-marketing-center

Categories and Features

Reporting

Marketing Reports
Report Export
Scheduled / Automated Reports

Social Media Analytics Tools

Campaign Analytics
Competitor Monitoring
Customizable Reports
Engagement Tracking
Multi-Channel Data Collection

Social Media Marketing

Analytics
Content Management
Conversion Tracking
Multi-Account Management

Categories and Features

Advertising Agency

Not specified

Campaign Management

Not specified

Marketing

Not specified

Marketing Analytics

Not specified

PPC

Not specified

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