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What is Sovrn?

Sovrn offers a diverse array of advertising solutions, technologies, and services tailored for a wide variety of content creators, which helps them generate revenue, grow their businesses, and access a vast pool of data that provides insightful analytics. We understand the importance of unique storytellers, a belief that resonates with the advertisers who choose to partner with us. Our dedication is towards fostering fair and transparent advertising practices, supporting net neutrality, and cultivating strong connections between publishers and advertisers. Regardless of whether you are a seasoned publishing professional or just starting out, we are committed to helping you effectively monetize your content. Our services feature header bidding, server-to-server bidding, and waterfall advertising methodologies. By partnering with top-quality, independent publishers, you can significantly enhance your campaign reach and engage with a responsive audience. We support display, mobile, and video campaigns through our esteemed, certified exchange. Additionally, some of the most respected websites and leading brands around the world depend on Sovrn for exceptional value and measurable results, ensuring mutual benefits from each partnership. Through our innovative tools, content creators can unlock their potential and achieve heightened success in the ever-evolving digital landscape, ultimately leading to a more sustainable business model.

What is SmartyAds?

SmartyAds provides a comprehensive programmatic solution designed to simplify the advertising process for both publishers and advertisers alike. After more than seven years of development, it now encompasses all essential tools required for successful campaigns, including Demand-Side Platforms (DSP), Supply-Side Platforms (SSP), Data Management Platforms (DMP), and White Label Solutions. With these integrated platforms, users can efficiently manage their advertising strategies by focusing on specific audiences, locations, and trading methods. This streamlined approach significantly enhances the speed at which users can reach their advertising objectives. Ultimately, SmartyAds empowers clients to maximize their campaign potential in a competitive market.

Media

Media

Integrations Supported

37x
ASTRAD DSP
Adagio
Amazon Transparent Ad Marketplace (TAM)
Amazon Unified Ad Marketplace (UAM)
DV Publisher Suite
Datastream Group
Google Ad Manager
KNOREX XPO
Prebid
PubGalaxy
PubPower
Purify Digital
The Moneytizer
Trackonomics
diDNA

Integrations Supported

AdMachine
IngeniousPlex

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub
Online Training
On-Site Training

Company Facts

Organization Name

Sovrn

Date Founded

2006

Company Location

United States

Company Website

www.sovrn.com

Company Facts

Organization Name

SmartyAds

Date Founded

2013

Company Location

United States

Company Website

smartyads.com

Categories and Features

Categories and Features

Campaign Management

Channel Management
Contact Database
Multi-Campaign

CTV & OTT Advertising

Not specified

Data Management

Customer Data
Data Analysis
Data Integration
Data Migration
Data Quality Control
Data Security
Match & Merge

Display Advertising

Not specified

Marketing Automation

Analytics / ROI Tracking
Customizable CTAs
Drip Campaigns
Dynamic Content
Lead Scoring
Sales Intelligence
Segmentation

Predictive Analytics

AI / Machine Learning
Data Blending
Data Mining
Demand Forecasting
Modeling & Simulation
Sentiment Analysis

Revenue Management

Inventory Control
Price Optimization
Yield Management

Video Advertising

Not specified

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