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What is SparkToro?
Quickly discover the content your audience consumes, whether it's articles or videos. Eliminate the hassle of lengthy research processes and costly surveys. SparkToro enables you to pinpoint the key influencers and underrated resources that resonate with your customers, allowing you to connect with them effectively. By analyzing vast numbers of social media and web profiles, SparkToro gathers insights about any online demographic. This empowers you to tailor your marketing strategies to meet your audience where they are most engaged.
What is Meltwater?
Meltwater is an AI-powered media intelligence, social listening, and marketing analytics platform that helps organizations monitor public conversations, manage media relationships, and evaluate brand performance. The software aggregates information from online news publications, social media networks, blogs, forums, review sites, podcasts, print publications, and television and radio broadcasts. Its media monitoring capabilities identify brand mentions, track press coverage, evaluate estimated audience reach, and measure share of voice against competitors. Social listening tools analyze conversations across Instagram, TikTok, Facebook, LinkedIn, YouTube, Reddit, X, and other regional and international platforms. AI-powered sentiment analysis, topic classification, and trend detection help communications teams understand changing consumer attitudes and identify emerging risks or opportunities. Meltwater's AI assistant, Mira, supports conversational analysis, automated summaries, research workflows, and the interpretation of complex media and marketing datasets. Media relations capabilities include journalist discovery, searchable contact profiles, personalized email outreach, press release distribution, and reporting on media engagement. Its influencer marketing tools enable organizations to identify creators, evaluate audience demographics, coordinate partnerships, manage campaigns, and measure influencer marketing results. Consumer intelligence capabilities provide audience segmentation, competitive benchmarking, trend forecasting, and analysis of customer preferences across digital channels. Meltwater also offers AI visibility tracking to monitor how organizations and competitors are represented in AI-generated answers from platforms such as ChatGPT, Gemini, Claude, and Perplexity.
Integrations Supported
Videoma Intelion
Audiense
Caliber
Data Virtuality
Desktop.com
Infodesk
Intelligence2day
Mira
Netino
API Availability
Has API
API Availability
Pricing Information
$50 per month
Free Version
Pricing Information
Meltwater does not use a fixed public price list. Pricing depends on your team’s needs, coverage requirements, and contract terms.
Indicative ranges start from $10,000/year for Starter, $25,000/year for Pro, and $130,000/year for Enterprise. Final quotes vary by setup. Prices are in $USD.
Indicative ranges start from $10,000/year for Starter, $25,000/year for Pro, and $130,000/year for Enterprise. Final quotes vary by setup. Prices are in $USD.
Supported Platforms
SaaS
Supported Platforms
SaaS
Windows
Mac
Customer Service / Support
Web-Based Support
Customer Service / Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Training Options
Documentation Hub
Online Training
On-Site Training
Company Facts
Organization Name
SparkToro
Date Founded
2018
Company Location
United States
Company Website
sparktoro.com
Company Facts
Organization Name
Meltwater Group
Date Founded
2001
Company Location
United States
Company Website
www.meltwater.com
Categories and Features
Audience Intelligence
Audience Segmentation
Competitive Intelligence
Data-Driven Insights
Filters / Search
Blogger Outreach
Not specified
Market Research
Benchmarking
Email / Online
Statistical Analysis
Social Listening
Not specified
Social Media Analytics Tools
Customizable Reports
Influencer Tracking
Multi-Channel Data Collection
Categories and Features
AI Influencer Marketing
Not specified
AI Public Relations (PR)
Not specified
AI Review Management
Not specified
Audience Intelligence
Not specified
Blogger Outreach
Not specified
Brand Monitoring
Not specified
Influencer Marketing
Not specified
Media Monitoring
Alerts / Notifications
Broadcast Media Monitoring
Content Translation
Dashboards / Reporting
Export Results
Online News Monitoring
Podcast Monitoring
Print Media Monitoring
Social Media Monitoring
PR Analytics
Not specified
Public Relations
Article Author Database
Auto-Update Media Lists
Campaign Management
Clippings Management
Communications Calendar
Contact Management
Digital Asset Management
Direct Mail Management
Email Distribution
Press Monitoring
Press Release Builder
Reputation Management
Social Media Metrics
Social Media Monitoring
Social Listening
Not specified
Social Media Analytics Tools
Campaign Analytics
Competitor Monitoring
Customizable Reports
Multi-Channel Data Collection
Social Media Management
Brand Tracking
Post Scheduling
Reporting/Analytics
Social Media Monitoring
Social Media Marketing
Analytics
Post Scheduling
Social Media Monitoring
Competitive Analysis
Dashboard
Influencer Tracking
Reputation Management
Sentiment Analysis
Trend Tracking