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What is SparkToro?

Quickly discover the content your audience consumes, whether it's articles or videos. Eliminate the hassle of lengthy research processes and costly surveys. SparkToro enables you to pinpoint the key influencers and underrated resources that resonate with your customers, allowing you to connect with them effectively. By analyzing vast numbers of social media and web profiles, SparkToro gathers insights about any online demographic. This empowers you to tailor your marketing strategies to meet your audience where they are most engaged.

What is Pulsar Platform?

Pulsar is a social listening and audience intelligence platform that helps organisations understand how people discuss, interpret, and respond to the world around them. By analysing conversations at scale, Pulsar uses AI agents and narrative intelligence to identify the stories, frames, and beliefs shaping audience behaviour. Use Pulsar TRAC - The most advanced audience intelligence platform on the market, combining social listening and media monitoring with audience segmentation. Discover Narratives AI, the search engine for public opinion: detect and understand Narratives in the Public and in the Media. Understand what drives public opinion, detect, summarize and rank narratives emerging across billions of news and social media pieces of content, in real-time and historically. Narratives AI generates a live index of narratives that can then be searched with a simple keyword query, making discovery and analysis as easy as a web search. Pulsar supports self-serve research with training and customer success support, alongside optional research and consultancy services. By combining social listening with audience segmentation in a single system, Pulsar reveals how different audience communities engage with the same topics in distinct ways—enabling clearer insight, stronger strategy, and more relevant communication.

Media

Media

Integrations Supported

Audiense
StatSocial Silhouette

Integrations Supported

Audiense
StatSocial Silhouette

API Availability

Has API

API Availability

Has API

Pricing Information

$50 per month
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

SparkToro

Date Founded

2018

Company Location

United States

Company Website

sparktoro.com

Company Facts

Organization Name

Pulsar

Date Founded

2013

Company Location

United States

Company Website

www.pulsarplatform.com

Categories and Features

Audience Intelligence

AI / Machine Learning
Audience Segmentation
Competitive Intelligence
Content Tracking
Data Visualization
Data-Driven Insights
Filters / Search
Image Recognition
Sentiment Analysis
Social Listening
Social Media Analytics
Trend Tracking

Market Research

Benchmarking
Compensation Management
Data Management
Email / Online
Face-to-Face
Panel Management
Paper-Based
Phone-Based
Sample Management
Statistical Analysis
Survey Management

Social Media Analytics Tools

Campaign Analytics
Competitor Monitoring
Customizable Reports
Engagement Tracking
Influencer Tracking
Multi-Channel Data Collection

Categories and Features

Audience Intelligence

AI / Machine Learning
Audience Segmentation
Competitive Intelligence
Content Tracking
Data Visualization
Data-Driven Insights
Filters / Search
Image Recognition
Sentiment Analysis
Social Listening
Social Media Analytics
Trend Tracking

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