Spear vs. First Touch

D&B Hoovers helps sales, marketing, and revenue teams find better opportunities, engage buyers more effectively, and accelerate revenue growth. By combining trusted company and contact intelligence with buyer intent data, website engagement insights, business triggers, and AI-powered recommendations, D&B Hoovers helps organizations focus on the opportunities that matter most.   Teams use D&B Hoovers to discover new prospects, identify decision-makers, prioritize target accounts, and create more meaningful customer conversations. The platform provides a complete view of companies and buying signals, helping users understand who to engage, when to engage, and why an opportunity deserves attention.   Backed by the Dun & Bradstreet Data Cloud, D&B Hoovers delivers trusted business intelligence across millions of companies and contacts worldwide. Users can leverage advanced prospecting tools, account insights, market intelligence, and real-time business events to support more informed sales and marketing strategies.   By reducing manual research, improving account prioritization, and helping organizations act on buying signals faster, D&B Hoovers enables teams to increase productivity, improve pipeline quality, and drive more predictable revenue outcomes.

Bigly Sales is a managed AI outbound calling system built for organizations that want to automate outbound sales and lead engagement without separately assembling telephony, compliance, integrations, and AI voice technology. The platform provides the infrastructure required to run campaigns, including phone-number procurement, carrier registration, whitelisting, local presence dialing, spam monitoring, and number management. Bigly also integrates with CRMs, lead sources, internal systems, and APIs so campaign results flow directly into existing revenue operations workflows. Its compliance layer is designed to apply federal and state calling rules before each dial, including consent requirements, calling windows, opt-out handling, suppression, and other TCPA-related restrictions. AI voice agents can contact leads quickly, conduct scripted or dynamic conversations, collect qualification information, schedule appointments, transfer prospects to sales representatives, and trigger follow-up actions. The system records calls and produces transcripts, dispositions, structured qualification responses, conversion statuses, and other data for each interaction. Teams can also review aggregate metrics such as call volume, answer rates, success rates, performance by lead source, live transfers, scheduled meetings, SMS triggers, contracts sent, and payment links delivered. Bigly provides ongoing optimization by monitoring campaign results, refining prompts, adjusting qualification logic, and troubleshooting performance issues over time. The managed-service approach also includes campaign setup and a dedicated account representative rather than requiring customers to configure every technical component themselves. Bigly supports more than 30 industries, with use cases spanning B2B sales, financial services, insurance, healthcare, home services, ecommerce, real estate, lending, education, telecom, legal services, dealerships, and other outbound-driven organizations.

Adaptive Security was founded in 2024 by seasoned entrepreneurs Brian Long and Andrew Jones. Since inception, the company has raised over $50 million from top-tier investors including OpenAI, Andreessen Horowitz, and executives from Google Cloud, Fidelity, Plaid, Shopify, and other industry leaders. Adaptive defends organizations against sophisticated, AI-driven cyber threats such as deepfakes, vishing, smishing, and spear phishing. Its next-generation security awareness training and AI phishing simulation platform enables security teams to deliver ultra-personalized training that adapts to each employee’s role, access level, and exposure. This training leverages real-time open-source intelligence (OSINT) and features highly convincing deepfake content—including synthetic media of a company’s own executives—to mirror real-world attack vectors. Through AI-powered simulations, customers can continuously assess and improve organizational resilience. Hyper-realistic phishing tests across voice, SMS, email, and video channels evaluate risk across every major vector. These simulations are fueled by Adaptive’s AI OSINT engine, giving teams deep visibility into how attackers might exploit their digital footprint. Today, Adaptive serves global leaders like Figma, The Dallas Mavericks, BMC Software, and Stone Point Capital. With an industry-leading Net Promoter Score of 94, Adaptive is redefining excellence in cybersecurity.

Transform your business by employing a 24/7 AI Sales Development Representative, enabling you to access your total addressable market more quickly while effortlessly scaling your team without the usual hiring hurdles. Accelerate your growth by automatically generating a consistent stream of high-quality leads every day. Reach out to a wider array of potential customers with customized messaging that resonates. Optimize every facet of your outreach process, from identifying and researching leads to crafting personalized communications and scheduling meetings. With real-time access to potential buyers across the globe, Alice ensures that you focus on prospects who are most likely to benefit from your solutions right away. Furthermore, she provides insights tailored to your business needs, enhancing your outreach with AI-driven, research-backed information. Alice's ability to uniquely personalize communications outshines that of human representatives, significantly improving conversion rates through a more engaged approach. Additionally, she automates follow-up messages, guaranteeing continuous interaction with prospects and enhancing the overall effectiveness of your outreach strategy. By integrating Alice into your business approach, you not only boost operational efficiency but also forge stronger connections with your target audience, ultimately leading to sustained growth and success. This innovative use of AI technology positions your business at the forefront of customer engagement.

The Asset Guardian (TAG) Mobi, an AI-powered EAM solution embedded in Microsoft Dynamics 365 Business Central, with mobiMentor AI to help maintenance teams maximize wrench time. TAG Mobi helps teams manage assets, schedule maintenance, dispatch work orders, and complete field work from one mobile-ready platform. With IoT and SCADA integration, teams can turn asset signals into maintenance action by monitoring conditions, reducing alert noise, and triggering work orders when issues need attention. Key features include: • Asset Lifecycle Management: Extend equipment life • Preventive & Predictive Maintenance: Reduce failures and downtime • Work Order Management: Simplify dispatch, tracking, and completion • Reporting: View KPIs, costs, and performance • IoT Monitoring: Connect asset signals to alerts and work orders With AI-driven workflows and voice-enabled execution, TAG Mobi helps teams spend less time on admin work and more time maintaining critical assets

AuthorityTech operates the world’s inaugural AI-native Machine Relations platform and agency, engineered specifically to establish ambitious brands within the Tier-1 media outlets that AI search engines intuitively trust, index, and cite. While legacy public relations agencies rely on retainer-heavy efforts to influence humans, AuthorityTech designs earned media for the true modern gatekeeper—the machine—utilizing a risk-free, 100% performance-based, pay-per-placement framework. Through this approach, leading answer engines like ChatGPT, Perplexity, Gemini, and Google AI Overviews can accurately process the brand, map its placement to the correct market category, and reference it during high-intent buyer queries. Defined in 2024 by Founder and CEO Jaxon Parrott, Machine Relations represents the strategic discipline of making corporate brands discoverable and citable across LLM architecture. AuthorityTech executes this via a proprietary five-layer system: Earned Authority, Entity Clarity, Citation Architecture, Distribution, and Measurement—unifying AI SEO, GEO, AEO, and PR into a singular engine for scaling machine trust. Chief Growth Officer and Cofounder Christian Lehman operationalizes the methodology, collaborating directly with growth companies to deploy this strategy globally. Tapping into a direct distribution network of over 1,600 Tier-1 publications, AuthorityTech has generated thousands of AI-cited placements for more than 200 corporate clients, including 27 tech unicorns, to secure permanent AI search footprint and measurable citation share. The agency delivers this through a three-stage execution process: Map: Reverse-engineering category landscapes and competitor prompt footprints. Match: Blending unique brand narratives with highly authoritative media outlets. Place: Guaranteeing live coverage through strategic, relationship-driven outreach.

TrafficGuard eliminates the anxiety associated with harmful traffic affecting the success of your advertising campaigns. Our cutting-edge technology, powered by machine learning and artificial intelligence, detects and prevents both straightforward and intricate fraudulent traffic in real time, guaranteeing that your advertising budget focuses on authentic, high-quality clicks and conversions. This not only results in improved campaign performance but also boosts your return on ad spend (ROAS). With this comprehensive solution, every dollar of your advertising investment is protected, enabling you to focus on achieving your marketing goals without worry. Allow TrafficGuard to manage ad fraud protection, empowering you to oversee your Google Search (PPC) campaigns, mobile user acquisition initiatives, affiliate expenditures, and social media promotions with ease. Moreover, we offer expert campaign management and outstanding customer support, solidifying our position as a trustworthy ally for all your ad fraud protection requirements. By choosing TrafficGuard, you also gain access to insightful analytics that can further inform your marketing strategy.

Adversus is an innovative outbound calling solution designed to enhance your calling strategies and automate tedious manual tasks, while also offering insightful data to refine your outbound operations. Established in 2015 by a group of founders who were dissatisfied with the inflexibility of existing solutions, our mission was to revolutionize the outbound calling landscape. We deliver a highly customizable solution that empowers users to tailor every facet of their workflow according to their specific needs. The core objective of Adversus is to create a robust, future-ready platform that consistently meets the evolving demands of the market. Our ambition extends beyond mere adaptation; we aim to redefine the limits of what can be achieved in outbound calling. Adversus has been adopted by businesses across various sectors, significantly enhancing their outbound calling effectiveness, and we provide options suitable for organizations of all sizes, ensuring that everyone can benefit from our cutting-edge features. Additionally, our commitment to continuous improvement ensures that as the industry evolves, so does our solution, keeping our clients at the forefront of outbound communication.

ShareCRM is an all-in-one, AI-powered enterprise CRM platform designed to drive growth through connected data and intelligent automation. It brings marketing, sales, and service functions together to manage the entire customer journey from first contact to long-term retention. The platform supports omnichannel marketing automation, allowing businesses to coordinate campaigns across digital and offline channels. Sales teams benefit from centralized lead management, configurable pipelines, CPQ capabilities, and integrated payment and ERP workflows. ShareCRM also delivers robust service automation, enabling efficient handling of customer inquiries, service orders, vendor coordination, and expense settlement. Built-in collaboration tools improve communication through chats, calendars, tasks, and approval workflows. AI capabilities generate insights, predictions, and personalized content to improve conversions and service quality. Advanced business intelligence dashboards provide deep visibility into marketing, sales, service, and partner performance. The low-code PaaS architecture allows organizations to customize data models, processes, and interfaces with minimal technical effort. ShareCRM supports deployment across multiple industries and niche segments, offering proven scalability and flexibility. With a global presence and thousands of enterprise customers, the platform is designed for complex, growing organizations. Overall, ShareCRM helps businesses streamline operations, improve collaboration, and achieve predictable revenue growth.

Cloverleaf is the only AI coaching platform that combines validated behavioral assessments, HR system data, and calendar context to deliver coaching proactively — right inside Slack, Microsoft Teams, Workday, and email. With support for DISC, CliftonStrengths, Insights Discovery, and other validated assessments on a single platform, Cloverleaf helps organizations get more value from their assessment investments. Customers save an average of 32% on assessment spend while unlocking continuous coaching powered by that data. What makes Cloverleaf different is how coaching is proactively delivered. It's personalized to the individual, the people they're meeting with, and the work happening that day. Ahead of a performance conversation, a team standup, or a 1:1 with a new direct report, relevant coaching shows up automatically. No one has to open a separate app or figure out what to search for. HR and talent leaders can map coaching to their organization's own competency models and leadership expectations. When someone gets promoted, changes teams, or moves into a management role for the first time, coaching activates through HRIS integration — covering skills like delegation, giving feedback, and navigating new team dynamics from the start. The platform addresses core talent development needs: building manager capability, reinforcing performance review outcomes, preparing leaders during role transitions, and sustaining the impact of formal development programs between cohorts and workshops. Coaching happens in the flow of work so that skills actually show up in daily behavior. HR and talent leaders can track coaching engagement, monitor which capabilities are being reinforced, and identify development trends across teams and departments. Cloverleaf holds SOC 2 Type II, ISO 27001, and GDPR-aligned certifications. More than 45,000 teams rely on it today, with 86% reporting stronger team performance and 95% gaining actionable new learnings.