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What is Spiceworks Ziff Davis (SWZD)?

SWZD's Intelligent ABM empowers you to design and implement a more effective conversion-driven ABM strategy by utilizing top-tier data. In collaboration with Aberdeen, SWZD provides B2B technology sellers with unmatched scale, high-quality, and diverse data resources. By merging SWZD's first-party data insights with Aberdeen's third-party intelligence, you gain a comprehensive view of the entire buying group, from executives to technical teams. This actionable intent data enables businesses to pinpoint, rank, and actively engage accounts based on their genuine buying likelihood. With integrated features like target account prioritization, data enhancements, and lookalike expansion, marketing and sales teams can now execute their account-based marketing initiatives with remarkable accuracy, leading to improved overall performance and growth.

What is Aberdeen?

Aberdeen Strategy & Research, part of SWZD, has accumulated over three decades of significant experience in providing independent and trustworthy market analysis that elucidates market trends and informs business strategies. Our dedication to a data-driven, unbiased, and results-focused research approach encourages analytical thinking and supports actionable, evidence-based decisions. Encompassing a broadening range of practice areas, our research delves into critical markets of today while exploring the strategic aspects of business, including sectors such as Technology, Customer Management, and Business Operations. By collecting insights from a diverse group of business leaders across various roles and industries, Aberdeen employs a survey-based methodology that ensures our research is firmly rooted in facts rather than personal biases. Our passionate team of industry analysts and research professionals leverages their vast market knowledge and direct research to create compelling, impartial content that appeals to both technology consumers and organizational decision-makers, ultimately enabling businesses to excel in a competitive environment. This thorough approach not only enhances understanding but also provides companies with the essential insights required to maneuver through the intricacies of the market effectively, ensuring long-term success.

Media

Media

Integrations Supported

Intelligent ABM
Adobe Marketo Engage
Salesforce

Integrations Supported

Intelligent ABM

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Not specified

Customer Service / Support

24 Hour Support
Web-Based Support

Training Options

Not specified

Training Options

Documentation Hub

Company Facts

Organization Name

Spiceworks Ziff Davis

Date Founded

2020

Company Location

United States

Company Website

swzd.com

Company Facts

Organization Name

Aberdeen Strategy & Research

Date Founded

1988

Company Location

United States

Company Website

www.aberdeen.com

Categories and Features

Account Based Marketing

Analytics
Campaign Personalization
Customer Segmentation
Engagement Monitoring
Lead Nurturing
Lead Scoring
Progress Tracking
Prospecting Tools
Target Account Identification

B2B Data

Not specified

Categories and Features

B2B Data

Not specified

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