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What is Spiceworks Ziff Davis (SWZD)?

SWZD's Intelligent ABM empowers you to design and implement a more effective conversion-driven ABM strategy by utilizing top-tier data. In collaboration with Aberdeen, SWZD provides B2B technology sellers with unmatched scale, high-quality, and diverse data resources. By merging SWZD's first-party data insights with Aberdeen's third-party intelligence, you gain a comprehensive view of the entire buying group, from executives to technical teams. This actionable intent data enables businesses to pinpoint, rank, and actively engage accounts based on their genuine buying likelihood. With integrated features like target account prioritization, data enhancements, and lookalike expansion, marketing and sales teams can now execute their account-based marketing initiatives with remarkable accuracy, leading to improved overall performance and growth.

What is AdDaptive Intelligence?

AdDaptive Intelligence is recognized as a leading provider of Account-Based Marketing and B2B insights. Our cutting-edge technology platform empowers B2B marketers to engage effectively with critical accounts and decision-makers, leading to improved business outcomes. By analyzing vast amounts of data, AdDaptive expertly connects authentic offline business information to the digital landscape, providing marketers with outstanding solutions for B2B advertising and Account-Based Marketing. Discover the advantages of precise targeting with AdDaptive’s high-caliber B2B Advertising and Analytics Platform, ensuring that your marketing efforts are focused on the most relevant accounts. Our capability to bridge genuine offline business data with online environments guarantees that every impression is delivered to your targeted audience on a significant scale. By concentrating solely on important accounts and decision-makers, confirmed through comprehensive account-based and firmographic reporting, you can reduce unnecessary spending and successfully meet your B2B advertising objectives, thus paving the way for enhanced achievements in your marketing strategies. Additionally, our innovative approach allows for continuous improvement and adjustment of campaigns based on real-time analytics, ensuring that your advertising remains effective and aligned with your overall business goals.

Media

Media

Integrations Supported

Adobe Marketo Engage
Intelligent ABM
Salesforce

Integrations Supported

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Not specified

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Not specified

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

Spiceworks Ziff Davis

Date Founded

2020

Company Location

United States

Company Website

swzd.com

Company Facts

Organization Name

AdDaptive Intelligence

Date Founded

2010

Company Location

United States

Company Website

www.addaptive.com/platform/

Categories and Features

Account Based Marketing

Analytics
Campaign Personalization
Customer Segmentation
Engagement Monitoring
Lead Nurturing
Lead Scoring
Progress Tracking
Prospecting Tools
Target Account Identification

B2B Data

Not specified

Categories and Features

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