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What is Spiceworks Ziff Davis (SWZD)?

SWZD's Intelligent ABM empowers you to design and implement a more effective conversion-driven ABM strategy by utilizing top-tier data. In collaboration with Aberdeen, SWZD provides B2B technology sellers with unmatched scale, high-quality, and diverse data resources. By merging SWZD's first-party data insights with Aberdeen's third-party intelligence, you gain a comprehensive view of the entire buying group, from executives to technical teams. This actionable intent data enables businesses to pinpoint, rank, and actively engage accounts based on their genuine buying likelihood. With integrated features like target account prioritization, data enhancements, and lookalike expansion, marketing and sales teams can now execute their account-based marketing initiatives with remarkable accuracy, leading to improved overall performance and growth.

What is HG Universe?

HG Universe presents a unique opportunity to license significant portions of our vital data collection, empowering your sales and marketing teams to refine their decision-making and embrace a more strategic methodology in B2B interactions. For forward-thinking enterprises that aim to utilize their own analytics and business intelligence capabilities, HG Universe allows access to our dataset in a format that is intuitive and easily customizable for seamless integration into data lakes or other storage solutions. These advanced organizations can efficiently handle the data, moving it to their desired repositories with ease. Our platform is packed with valuable insights, including technographic installations, spending metrics, and performance scores for more than 12 million companies, covering nearly 10,000 products from around 4,000 vendors. To effectively cater to your organization’s requirements, HG Universe streamlines the data distribution process, which takes place on a weekly or monthly basis, ensuring that you have timely access to the most current information. This dedication to frequent updates ensures that your teams consistently possess the most pertinent data to bolster their initiatives, driving better outcomes and enhancing overall effectiveness in their strategies. In this way, HG Universe not only supports informed decision-making but also fosters a culture of data-driven excellence within your organization.

Media

Media

Integrations Supported

Salesforce
Adobe Marketo Engage
Intelligent ABM

Integrations Supported

Salesforce
HubSpot CRM
HubSpot Customer Platform
LinkedIn

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Not specified

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Not specified

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Spiceworks Ziff Davis

Date Founded

2020

Company Location

United States

Company Website

swzd.com

Company Facts

Organization Name

HG Insights

Date Founded

2010

Company Location

United States

Company Website

hginsights.com/solutions/products/hg-universe

Categories and Features

Account Based Marketing

Analytics
Campaign Personalization
Customer Segmentation
Engagement Monitoring
Lead Nurturing
Lead Scoring
Progress Tracking
Prospecting Tools
Target Account Identification

B2B Data

Not specified

Categories and Features

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