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What is Spiceworks Ziff Davis (SWZD)?

SWZD's Intelligent ABM empowers you to design and implement a more effective conversion-driven ABM strategy by utilizing top-tier data. In collaboration with Aberdeen, SWZD provides B2B technology sellers with unmatched scale, high-quality, and diverse data resources. By merging SWZD's first-party data insights with Aberdeen's third-party intelligence, you gain a comprehensive view of the entire buying group, from executives to technical teams. This actionable intent data enables businesses to pinpoint, rank, and actively engage accounts based on their genuine buying likelihood. With integrated features like target account prioritization, data enhancements, and lookalike expansion, marketing and sales teams can now execute their account-based marketing initiatives with remarkable accuracy, leading to improved overall performance and growth.

What is Madison Logic?

ML Platform: Boost the efficiency of your marketing pipeline by identifying, prioritizing, and engaging with your most significant accounts. This platform provides B2B marketers with vital tools designed to improve campaign strategies and accelerate the customer journey. You can accurately identify and rank accounts that exhibit a greater potential for conversion. By integrating your CRM and marketing automation systems with curated data from the ML Data Cloud, you can better pinpoint the most appropriate target accounts. Moreover, categorizing accounts based on firmographic and demographic criteria facilitates the creation of scalable marketing strategies and initiatives. By concentrating on intent, technographic, and engagement data, you can prioritize accounts more effectively, optimizing the allocation of your marketing resources. Additionally, utilizing reports such as Market Level Trending Topics & Installed Technologies can bolster your account prioritization efforts, ensuring that your marketing budget is spent wisely for maximum impact. This multi-faceted approach not only enhances engagement but also significantly boosts overall marketing effectiveness, paving the way for improved business outcomes. As a result, marketers can expect to see a notable increase in conversion rates and ROI.

Media

Media

Integrations Supported

Adobe Marketo Engage
Intelligent ABM
Salesforce

Integrations Supported

Octane11

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Not specified

Customer Service / Support

Not specified

Training Options

Not specified

Training Options

Not specified

Company Facts

Organization Name

Spiceworks Ziff Davis

Date Founded

2020

Company Location

United States

Company Website

swzd.com

Company Facts

Organization Name

Madison Logic

Date Founded

2004

Company Location

United States

Company Website

www.madisonlogic.com/ml-platform/

Categories and Features

Account Based Marketing

Analytics
Campaign Personalization
Customer Segmentation
Engagement Monitoring
Lead Nurturing
Lead Scoring
Progress Tracking
Prospecting Tools
Target Account Identification

B2B Data

Not specified

Categories and Features

Buyer Intent

B2B Lead Generation
CRM Integration
Channel Attribution
Competitor Analysis
Content Marketing
Customer Journey Mapping
Intent Data

Technographic Data

Not specified

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