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What is Spillmark?

Spillmark is a specialized online analytics and experimentation tool tailored for Amazon sellers who use Meta ads. This innovative platform seamlessly consolidates data from Amazon Seller Central, Amazon Ads, Meta, and optionally Shopify, enabling users to evaluate their sales performance, expenses, fees, advertising costs, and the overall profitability of their channels through a variety of connections and report imports. Sellers can implement geographic holdout tests, which involve suspending Meta ads in specific locations, to analyze Amazon sales and gauge the incremental effects of their advertising strategies. The results are provided with confidence intervals and thorough explanations of the methodologies used, along with dashboards, alerts, and documentation of test designs. Importantly, access to linked accounts is strictly read-only, ensuring that no campaigns are altered without the seller's explicit approval. Furthermore, Spillmark includes an MCP server and REST API, facilitating integration with assistants and scripts to improve its functionality. Currently, the platform is testing brand-level measurement and customized recommendations in a private beta phase. Its Starter package allows users to conduct one active holdout test and receive notifications, while the Growth package includes unlimited tests, live account connections when available, and personalized Amazon PPC tests, addressing the dynamic requirements of sellers as they expand their businesses. Through its cutting-edge features and intuitive design, Spillmark is dedicated to refining the marketing approaches of Amazon sellers and enhancing their overall success. This commitment to innovation positions Spillmark as a vital resource in the competitive landscape of online selling.

What is Marketing Evolution?

The excessive waste prevalent in the advertising sector represents a major risk to profitability that negatively impacts both consumers and marketers. As noted by TrafficGuard, the waste associated with digital advertising could potentially soar to $100 million each day within the next five years, primarily driven by ad fraud. This alarming financial setback presents a formidable obstacle for omnichannel marketers, compelling them to reassess not only their spending and strategies but also the metrics employed to gauge marketing success. Understanding the ways in which consumers engage across multiple touchpoints, whether online or offline, is vital for marketers seeking to enhance their connections with target audiences. By leveraging sophisticated analytics, marketers can effectively monitor and improve critical performance indicators (KPIs) such as the effectiveness of campaigns, levels of customer engagement, and overall sales revenue. Furthermore, harnessing data-driven insights along with personalized campaign recommendations enables marketers to make strategic decisions about their media mixes, budget distributions, creative approaches, brand initiatives, and long-term strategies. It is crucial to refine the comprehensive media investment strategy to ensure vital business outcomes, including increased brand awareness, demand generation, and heightened sales figures in a competitive market. Prioritizing these elements allows marketers to adeptly navigate the intricacies of the advertising landscape while striving to reduce losses stemming from inefficiencies. By focusing on these strategies, the industry can work towards fostering a more sustainable advertising environment.

Media

Media

Integrations Supported

Amazon
Amazon Ads
Amazon Seller Central
Meta Ads
Model Context Protocol (MCP)
Shopify

Integrations Supported

API Availability

Has API

API Availability

Pricing Information

$19/month
Dashboard costs $19/month. Starter costs $49/month for brands spending up to $3,000/month on Meta and includes one active holdout test, an experiment ledger, and alerts. Growth costs $199/month for brands spending over $3,000/month on Meta and includes unlimited holdout tests, live account connections when available, branded Amazon PPC tests, and scored predictions. All plans are billed monthly and can be canceled anytime.
Free Trial Offered?

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

24 Hour Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Spillmark

Date Founded

2026

Company Location

United States

Company Website

spillmark.com

Company Facts

Organization Name

Marketing Evolution

Date Founded

2000

Company Location

United States

Company Website

www.marketingevolution.com

Categories and Features

Categories and Features

Ad Fraud Detection

Not specified

Demand Generation

Not specified

Marketing Attribution

Not specified

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