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What is Spillmark?

Spillmark is a specialized online analytics and experimentation tool tailored for Amazon sellers who use Meta ads. This innovative platform seamlessly consolidates data from Amazon Seller Central, Amazon Ads, Meta, and optionally Shopify, enabling users to evaluate their sales performance, expenses, fees, advertising costs, and the overall profitability of their channels through a variety of connections and report imports. Sellers can implement geographic holdout tests, which involve suspending Meta ads in specific locations, to analyze Amazon sales and gauge the incremental effects of their advertising strategies. The results are provided with confidence intervals and thorough explanations of the methodologies used, along with dashboards, alerts, and documentation of test designs. Importantly, access to linked accounts is strictly read-only, ensuring that no campaigns are altered without the seller's explicit approval. Furthermore, Spillmark includes an MCP server and REST API, facilitating integration with assistants and scripts to improve its functionality. Currently, the platform is testing brand-level measurement and customized recommendations in a private beta phase. Its Starter package allows users to conduct one active holdout test and receive notifications, while the Growth package includes unlimited tests, live account connections when available, and personalized Amazon PPC tests, addressing the dynamic requirements of sellers as they expand their businesses. Through its cutting-edge features and intuitive design, Spillmark is dedicated to refining the marketing approaches of Amazon sellers and enhancing their overall success. This commitment to innovation positions Spillmark as a vital resource in the competitive landscape of online selling.

What is Robyn?

Robyn is an advanced, open-source tool for Marketing Mix Modeling (MMM) developed by the Marketing Science team at Meta with a focus on experimental applications. Its primary goal is to support advertisers and analysts in creating comprehensive, data-driven models that evaluate the influence of different marketing channels on key business outcomes, such as sales and conversions, while maintaining user privacy through the use of aggregated data. Rather than relying on the tracking of individual users, Robyn leverages historical time-series data by combining marketing spend or reach metrics—including advertisements, promotions, and organic outreach—with performance metrics to assess incremental effects, saturation levels, and carry-over dynamics. The tool employs a blend of traditional statistical methods and innovative machine learning techniques; it utilizes ridge regression to address multicollinearity in complex models, executes time-series decomposition to separate trends from seasonal variations, and applies a multi-objective evolutionary algorithm for optimization purposes. This cutting-edge methodology empowers businesses to achieve a deeper understanding of their marketing performance, enabling them to make data-driven decisions founded on solid analysis. As organizations increasingly prioritize data-driven strategies, tools like Robyn will play a crucial role in enhancing marketing effectiveness and driving growth.

Media

Media

Integrations Supported

Meta Ads
Amazon
Amazon Ads
Amazon Seller Central
Model Context Protocol (MCP)
Shopify

Integrations Supported

Meta Ads
Facebook
Facebook Ads
Instagram Ads
Meta Pixel

API Availability

Has API

API Availability

Pricing Information

$19/month
Dashboard costs $19/month. Starter costs $49/month for brands spending up to $3,000/month on Meta and includes one active holdout test, an experiment ledger, and alerts. Growth costs $199/month for brands spending over $3,000/month on Meta and includes unlimited holdout tests, live account connections when available, branded Amazon PPC tests, and scored predictions. All plans are billed monthly and can be canceled anytime.
Free Trial Offered?

Pricing Information

Free
Free Version

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

24 Hour Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub

Company Facts

Organization Name

Spillmark

Date Founded

2026

Company Location

United States

Company Website

spillmark.com

Company Facts

Organization Name

Meta

Date Founded

2004

Company Location

United States

Company Website

facebookexperimental.github.io/Robyn/

Categories and Features

Categories and Features

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