Spin vs. Reactive

MikMak, a SPINS company, is a global software company that provides a leading commerce intelligence and orchestration platform for multichannel brands, helping them grow in real-time.

Switcher Studio empowers you to capture video from various perspectives while editing it in real-time, enhancing your ability to engage with your audience. This platform enables you to either stream content live or save it for later use, ensuring your audience is drawn in by pertinent and captivating material. With its appealing interface, there's no requirement for cumbersome equipment, as Switcher works seamlessly with iPads and iPhones. Its user-friendly design makes it accessible for anyone to produce stunning videos without the need for professional videographers or producers. Editing video content traditionally takes an hour for every minute of footage, but with live editing, that timeframe is drastically reduced to just one second per minute. You can effortlessly share each moment, whether live or recorded, and regardless of its context, through video, making your storytelling more dynamic and engaging. Ultimately, Switcher Studio not only simplifies the video creation process but also empowers creators to elevate their content to new heights.

Creator marketing delivers its biggest impact when it operates as a growth engine, not a series of one-off campaigns. Superfiliate gives brands one place to manage every creator relationship—from influencers and affiliates to ambassadors and paid partnerships—without juggling multiple platforms. With built-in creator discovery, automated workflows, unified reporting, and personalized experiences, brands can scale programs efficiently while understanding exactly what's driving revenue. Brands like Graza, Cymbiotika, Omnilux, and MUD\WTR use Superfiliate to turn creator activity into a predictable acquisition channel. High-performing creator content fuels paid media, successful partnerships are easy to expand, and every campaign contributes to long-term growth. By connecting directly with Meta, TikTok Shop, and YouTube, Superfiliate brings creator, content, and revenue data together in one place. Instead of piecing together performance across disconnected tools, brands gain the visibility they need to invest in the creators and content that generate the greatest business impact.

3Q is the European digital infrastructure for enterprise video: live streaming, video-on-demand, webcasting, and the infrastructure behind OTT and FAST channels, run independently of US hyperscalers. For organisations where data sovereignty is a compliance requirement rather than a preference, 3Q answers the audit question first. The video platform runs on 3Q's own independent European video infrastructure, GDPR-compliant and processes are ISO/IEC 27001 certified. Corporate Communications: You broadcast town halls, Shareholders' Meetings, and press conferences as webcasts to a few or tens of thousands of viewers, with no limit on data volume. Every broadcast records automatically with Live2VOD and stays available on demand. Marketing and Knowledge: You publish video-on-demand to customers and partners and build a secure internal library for training and onboarding. Video AI adds automatic subtitles, transcriptions, and translations, which opens international audiences without manual work. Player and Reach: The cookie-free and consent-free HTML5 video player needs no consent banner, is accessible in accordance with WCAG 2.1/BITV 2.0, and carries your branding. The 3Q Content Delivery Network with multi-CDN delivers worldwide, including a China setup with ICP filing. Measurement: 3Q Analytics provides several metrics such as data on reach, playback time, and engagement for each asset. This data can be filtered and exported so you can demonstrate your results. 3Q is the right choice when compliance has to be demonstrable rather than assumed, and when a team needs a turnkey video platform instead of building and staffing one. Costs stay predictable: modular pay-as-you-go with no base fee and no forced bundles. Headquartered in Munich, 3Q offers single sign-on, a REST video API that fits your existing workflows, and 24/7 support from real video experts.

Ecwid by Lightspeed simplifies the process of incorporating an online store into any website or social media account. With a user base of hundreds of thousands of merchants across 175 countries, Ecwid provides all the necessary tools to connect with customers regardless of their location—be it in-person or via platforms like your website, Instagram, Facebook, Amazon, or Google Shopping. The platform offers a seamless point-of-sale system along with email marketing capabilities, enabling efficient management of marketing, sales, and inventory from virtually any location. Additionally, its dedicated mobile app ensures that business owners can stay connected and responsive to their customers at all times. This versatility makes Ecwid an invaluable asset for businesses looking to thrive in the digital marketplace.

While many have ventured into web-to-print solutions, only a select few have managed to craft a truly effective e-commerce strategy. At PageDNA, we go beyond simply providing a digital storefront; we enable your print operations to establish successful e-commerce frameworks. Our platform is designed to increase sales, minimize operational costs, and improve the profitability of your print sales organization. We offer an all-encompassing web-based digital storefront solution, equipped with powerful job management and reporting tools. In today's market, customers demand a sleek and professional look for their storefronts, no matter how they choose to place their orders. Our focus transcends print workflow and ordering automation; we aim to enhance your efficiency while allowing you to save both time and resources. By tailoring your storefront to cater to specific user groups, you can optimize the user experience and simplify navigation. We systematically arrange your products into an easily navigable catalog, ensuring that your branding remains cohesive and professional across all devices, be it desktop or mobile. This meticulous approach can greatly enhance customer satisfaction and foster loyalty, translating into repeat business and long-term success. In essence, we aim to revolutionize your e-commerce presence in the print industry.

BoldTrail stands out as the premier platform for real estate, designed to enhance your brokerage through innovative technology that agents will eagerly adopt. Tailor your office, company, and each agent's website to reflect your distinct brand identity. Enhance lead capture by merging a contemporary consumer search interface with smart behavior analytics. With hyper-local area insights and home valuation pages, alongside rich lifestyle content, customers continuously turn to your brokerage for local expertise. Our lead generation tools are unparalleled in the industry, empowering brokerages, agents, and teams to effectively cultivate new business opportunities. The user-friendly IDX squeeze pages and landing pages enable agents to generate leads in real-time effortlessly. Boost your lead volume while reducing expenses and improving lead quality with the integrated tools available on the platform. Additionally, broaden your lead sources through automated social media postings, integrated advertising on Google and Facebook, custom text codes, and more, ensuring a comprehensive marketing approach that captures attention. With BoldTrail, the possibilities for your real estate business are limitless.

Bluepear is an AI-powered brand and affiliate monitoring platform designed to help marketing teams protect their brand in paid search. It continuously monitors branded search queries 24/7 across all geographies, device types, and search engines — including Google, Bing, Yahoo!, and Yandex — to detect unauthorized use of branded keywords, ad hijacking, coupon code abuse, and trademark violations by affiliates and competitors. The platform was built by affiliate marketing specialists who faced these challenges firsthand. Manual audits didn't scale and violations were easy to miss. Bluepear automates detection, uncovers cloaked affiliate websites, captures full redirect chains with screenshots as evidence, and generates structured compliance reports. All findings are centralized in one dashboard with instant alerts via Slack, Telegram, or email. Key features include brand bidding protection, ad hijacking detection, an uncloaking tool that reveals actual landing pages behind cloaked links, coupon code monitoring, competitor keyword and ad copy tracking, progress status tracking for violation resolution, policy-based filtering by violation type, custom data exports, and research tools that compare advertiser dynamics and visibility rates over time. Global coverage extends down to city level across all countries. Bluepear serves Paid Search/PPC teams, affiliate managers, and marketing compliance teams at brands in e-commerce, travel & ticketing, pharma, health & beauty, marketing agencies, iGaming, online finance, and IT/SaaS. Customers include Wargaming, vidaXL, Proton, MoneyGram, IQ Option, and Kilo Health. The platform is accessible on web, iOS, Android, and via API. It offers a 7-day free trial with no credit card required, transparent usage-based pricing, and setup in minutes.

One platform for affiliate, influencer, and referral programs. Plug in your billing, define how commissions work, and be live before the day ends. We connect directly to Stripe, Paddle, Chargebee, Recurly, and Braintree, so every billing event reaches your program as it happens. Each upgrade, downgrade, renewal, refund, and cancellation recalculates the commission behind it. Payouts never drift from revenue. For paying promoters, choose fully managed payouts or bulk transfers through PayPal and Wise. We collect W-9/W-8BEN forms before funds move and attach an invoice to every payout, so the paperwork side of the program largely runs itself. Promoters track links, coupon codes, and earnings from a dashboard under your brand. Behind it, you hold 18-point reporting, commission structures from flat fee to multi-tier, fraud detection, and broadcast email across your promoter base. Try it free for 14 days. No credit card required.

Google Workspace is Google’s cloud-based productivity and collaboration suite designed to help businesses, teams, and organizations communicate, collaborate, manage data, and automate workflows through integrated applications and AI-powered tools. The platform combines premium business versions of Gmail, Google Drive, Google Meet, Calendar, Docs, Sheets, Slides, Chat, Keep, Forms, Sites, Tasks, NotebookLM, AppSheet, and Gemini AI into a unified cloud ecosystem optimized for modern workplaces. Google Workspace enables organizations to manage professional email communication, real-time document collaboration, cloud storage, video conferencing, project coordination, and business productivity from any device while maintaining centralized administration and security controls. The platform’s built-in Gemini AI capabilities provide intelligent assistance across applications, helping users draft emails, summarize meetings, generate reports, create content, analyze data, brainstorm ideas, and automate workflows using contextual information from business operations. Google Workspace also includes advanced collaboration tools such as appointment scheduling, eSignature support, AI-generated meeting notes, mail merge functionality, shared cloud storage, and real-time co-authoring for teams working across distributed environments. Security and compliance are major components of the platform, with enterprise-grade features including AI-powered data classification, endpoint management, secure access controls, S/MIME encryption, Data Loss Prevention, eDiscovery, Vault archiving, compliance management, and AI-driven threat protection. Businesses can choose from multiple subscription plans that scale from small startups to large enterprises, with options for expanded storage, advanced security controls, large video meetings, and enterprise-grade administration features.