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What is SplitMetrics Acquire?

SplitMetrics Acquire is the Apple Ads optimization platform for scaling profitably. It unifies bid & budget optimization, market intelligence, and purpose-built AI models to outperform your competition. Driven by Samba AI models that analyze, predict and adjust your bids & budgets automatically towards target CPA, SoV or up to +98% ROAS increase. SplitMetrics Acquire is part of the SplitMetrics ecosystem and an official Apple Ads Partner, helping ambitious mobile brands turn app marketing into a more predictable growth engine. SplitMetrics supports Fortune 100 companies with 25%+ revenue growth by combining Apple Ads optimization, ASO, multichannel user acquisition, and creative production in one connected platform. Built on 10 years of mobile marketing expertise, SplitMetrics brings together proprietary market intelligence and AI engineered specifically for the app economy. SplitMetrics AI learns from a decade of real-world app marketing data to identify patterns, uncover growth opportunities, and guide smarter decisions across the user acquisition journey. Rather than relying on generic AI, our technology is purpose-built to help mobile marketers optimize performance, scale efficiently, and stay ahead in an increasingly competitive app ecosystem.

What is Plai?

Plai users benefit from advertising expenses that are reduced by 90% and enjoy click-through rates surpassing the industry norm by over 105% by focusing on the quality and relevance of their ads. Drawing insights from our backgrounds at Google and Facebook, we identified the difficulties in launching successful advertising campaigns, which inspired us to create Plai to simplify the process for you with just a few clicks. With Plai, you can easily generate ad copy, images, and landing pages, facilitating A/B testing to consistently improve your outcomes. The incorporation of templates makes the entire process smoother, ensuring that your marketing initiatives have a substantial impact while conserving your precious time. Not only does Plai make marketing easier, but it also boosts its effectiveness! Users typically find that their cost per click is lower than the industry average, allowing them to maximize their marketing budgets. Start your journey with a free 7-day trial, and we are continually rolling out new and innovative features to enhance your marketing strategies. You can grow your brand affordably without needing any prior marketing knowledge. Experience how straightforward, effective, and budget-friendly digital marketing can be with just a few taps on your device, making it accessible for everyone. In a landscape where marketing can be daunting, Plai stands out by offering an intuitive solution that empowers users to achieve their goals with ease.

Media

Media

Integrations Supported

Adjust
AppMetrica
Apple Search Ads
AppsFlyer
Branch
Facebook Ads
Google Ads
Google Cloud Search
Google Play
Instagram Ads
Kochava
LinkedIn
LinkedIn Ads
Meta Ads
RevenueCat
Singular
Snapchat Ads
TikTok Ads
YouTube Ads

Integrations Supported

Adjust
AppMetrica
Apple Search Ads
AppsFlyer
Branch
Facebook Ads
Google Ads
Google Cloud Search
Google Play
Instagram Ads
Kochava
LinkedIn
LinkedIn Ads
Meta Ads
RevenueCat
Singular
Snapchat Ads
TikTok Ads
YouTube Ads

API Availability

Has API

API Availability

Has API

Pricing Information

$800 per month
Free Version
Free Trial Offered?

Pricing Information

$1 per day
Free Version
Free Trial Offered?

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

SplitMetrics

Date Founded

2014

Company Location

United States

Company Website

splitmetrics.com/acquire/

Company Facts

Organization Name

Plai

Company Website

www.plai.io

Categories and Features

Mobile App Analytics

A/B Testing
Channel Attribution
Cohort Analysis
Funnel Analysis
In-App Events Tracking
Push Notifications
Retention Tracking
Revenue Tracking
Uninstall Tracking

Mobile Marketing

Channel Attribution
Contextual Targeting
Coupons
Email Marketing
Engagement Monitoring
In-App Marketing
Location-Based Marketing
Push Notifications
Text Messaging
Text-to-Win

Categories and Features

Landing Page

A/B Testing
Analytics
Drag & Drop
Form Creation
Real Time Editing
Responsive
SEO Management
Templates

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