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What is SplitMetrics Acquire?

SplitMetrics Acquire is the Apple Ads optimization platform for scaling profitably. It unifies bid & budget optimization, market intelligence, and purpose-built AI models to outperform your competition. Driven by Samba AI models that analyze, predict and adjust your bids & budgets automatically towards target CPA, SoV or up to +98% ROAS increase. SplitMetrics Acquire is part of the SplitMetrics ecosystem and an official Apple Ads Partner, helping ambitious mobile brands turn app marketing into a more predictable growth engine. SplitMetrics supports Fortune 100 companies with 25%+ revenue growth by combining Apple Ads optimization, ASO, multichannel user acquisition, and creative production in one connected platform. Built on 10 years of mobile marketing expertise, SplitMetrics brings together proprietary market intelligence and AI engineered specifically for the app economy. SplitMetrics AI learns from a decade of real-world app marketing data to identify patterns, uncover growth opportunities, and guide smarter decisions across the user acquisition journey. Rather than relying on generic AI, our technology is purpose-built to help mobile marketers optimize performance, scale efficiently, and stay ahead in an increasingly competitive app ecosystem.

What is SplitMetrics Optimize?

SplitMetrics Optimize is a sophisticated A/B testing solution that equips developers with the necessary tools for rapid and economical app growth throughout all phases of an application’s lifecycle. This platform empowers mobile-centric brands to mitigate risks, eliminate uncertainties, and lower the costs tied to launching and expanding mobile applications and games on platforms like the App Store and Google Play. Users of the SplitMetrics platform can assess app and game concepts still in their ideation stages, gather insights from actual users, and make informed, data-driven choices regarding which concepts resonate best in the market. Game developers have the ability to evaluate game ideas, core mechanics, gameplay elements, or narrative plots, as well as validate any aspect of their app, including visuals and messaging, prior to launch. The testing process requires only minimal creative assets and can potentially save developers up to six months in game development time. The platform offers measurable outcomes through both qualitative and quantitative metrics derived from real user feedback, facilitating confident, data-informed decisions in game development. Additionally, SplitMetrics Optimize enables mobile app publishers to experiment with new designs, features, pricing strategies, or marketing messages in active applications, all while safeguarding against user churn. This innovative approach not only enhances user engagement but also promotes a more iterative and responsive development process.

Media

Media

Integrations Supported

Adjust
AppMetrica
Apple Search Ads
AppsFlyer
Branch
Kochava
RevenueCat
Singular

Integrations Supported

Adjust
AppMetrica
Apple Search Ads
AppsFlyer
Branch
Kochava
RevenueCat
Singular
Facebook
Tenjin

API Availability

Has API

API Availability

Pricing Information

$800 per month
Free Trial Offered?

Pricing Information

$13,600/year
Free Trial Offered?

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

SplitMetrics

Date Founded

2014

Company Location

United States

Company Website

splitmetrics.com/acquire/

Company Facts

Organization Name

SplitMetrics

Date Founded

2014

Company Location

United States

Company Website

splitmetrics.com/optimize/

Categories and Features

Ad Intelligence

Not specified

Ad Management

Not specified

Conversion Tracking

Not specified

Mobile App Analytics

A/B Testing
Channel Attribution
Cohort Analysis
Funnel Analysis
In-App Events Tracking
Push Notifications
Retention Tracking
Revenue Tracking
Uninstall Tracking

Mobile Marketing

Channel Attribution
Engagement Monitoring
In-App Marketing
Location-Based Marketing
Push Notifications

Categories and Features

AB Testing

Audience Targeting
Campaign Segmentation
Funnel Analysis
Heatmaps
Landing Pages / Web Forms
Multivariate Testing
Split Testing
Statistical Relevance Analysis
Surveys
Test Scheduling
Visual Editor

Mobile App Analytics

A/B Testing
Channel Attribution
Cohort Analysis
Funnel Analysis
In-App Events Tracking
Push Notifications
Retention Tracking
Revenue Tracking
Uninstall Tracking

Mobile Marketing

Channel Attribution
Contextual Targeting
Engagement Monitoring
In-App Marketing
Location-Based Marketing
Push Notifications

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