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What is SplitMetrics Optimize?

SplitMetrics Optimize is a sophisticated A/B testing solution that equips developers with the necessary tools for rapid and economical app growth throughout all phases of an application’s lifecycle. This platform empowers mobile-centric brands to mitigate risks, eliminate uncertainties, and lower the costs tied to launching and expanding mobile applications and games on platforms like the App Store and Google Play. Users of the SplitMetrics platform can assess app and game concepts still in their ideation stages, gather insights from actual users, and make informed, data-driven choices regarding which concepts resonate best in the market. Game developers have the ability to evaluate game ideas, core mechanics, gameplay elements, or narrative plots, as well as validate any aspect of their app, including visuals and messaging, prior to launch. The testing process requires only minimal creative assets and can potentially save developers up to six months in game development time. The platform offers measurable outcomes through both qualitative and quantitative metrics derived from real user feedback, facilitating confident, data-informed decisions in game development. Additionally, SplitMetrics Optimize enables mobile app publishers to experiment with new designs, features, pricing strategies, or marketing messages in active applications, all while safeguarding against user churn. This innovative approach not only enhances user engagement but also promotes a more iterative and responsive development process.

What is AdsAdvisor?

AdsAdvisor is a powerful, all-encompassing marketing platform tailored for mobile marketing teams focused on enhancing user acquisition and creative management. The platform aggregates data from multiple mobile measurement partners and advertising networks, tracking over 200 metrics to provide comprehensive campaign insights. Marketers benefit from predictive analytics that forecast ROAS and lifetime value, enabling smarter allocation of budgets and resources. AdsAdvisor automates the creative testing lifecycle on Meta, streamlining the evaluation of ad variations to identify top performers quickly. It also supports seamless asset distribution across major ad networks including TikTok, Google Ads, and AppLovin, ensuring timely delivery of creative materials. The innovative Asset Lab feature provides smart tagging, previews for over 20 different ad formats, and collaborative tools that bridge the gap between user acquisition and creative teams. This integration fosters greater alignment and efficiency in campaign execution. By consolidating these capabilities into a single platform, AdsAdvisor reduces complexity and accelerates decision-making processes. Mobile marketing teams can manage campaigns more effectively while improving creative performance and return on investment. AdsAdvisor is a comprehensive solution designed to meet the evolving demands of mobile user acquisition and creative asset workflows.

Media

Media

No images available

Integrations Supported

Adjust
AppLovin
AppMetrica
Apple Search Ads
AppsFlyer
Branch
Facebook
Facebook Ads
Google Ads
Kochava
Meta Ads
RevenueCat
Singular
Tenjin
TikTok Ads

Integrations Supported

Adjust
AppLovin
AppMetrica
Apple Search Ads
AppsFlyer
Branch
Facebook
Facebook Ads
Google Ads
Kochava
Meta Ads
RevenueCat
Singular
Tenjin
TikTok Ads

API Availability

Has API

API Availability

Has API

Pricing Information

$13,600/year
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

SplitMetrics

Date Founded

2014

Company Location

United States

Company Website

splitmetrics.com/optimize/

Company Facts

Organization Name

AdsAdvisor

Date Founded

2019

Company Location

Netherlands

Company Website

adsadvisor.io

Categories and Features

AB Testing

Audience Targeting
Campaign Segmentation
Funnel Analysis
Heatmaps
Landing Pages / Web Forms
Multivariate Testing
Split Testing
Statistical Relevance Analysis
Surveys
Test Scheduling
Visual Editor

Mobile App Analytics

A/B Testing
Channel Attribution
Cohort Analysis
Funnel Analysis
In-App Events Tracking
Push Notifications
Retention Tracking
Revenue Tracking
Uninstall Tracking

Mobile Marketing

Channel Attribution
Contextual Targeting
Coupons
Email Marketing
Engagement Monitoring
In-App Marketing
Location-Based Marketing
Push Notifications
Text Messaging
Text-to-Win

Categories and Features

Mobile Marketing

Channel Attribution
Contextual Targeting
Coupons
Email Marketing
Engagement Monitoring
In-App Marketing
Location-Based Marketing
Push Notifications
Text Messaging
Text-to-Win

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