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What is SplitMetrics Optimize?

SplitMetrics Optimize is a sophisticated A/B testing solution that equips developers with the necessary tools for rapid and economical app growth throughout all phases of an application’s lifecycle. This platform empowers mobile-centric brands to mitigate risks, eliminate uncertainties, and lower the costs tied to launching and expanding mobile applications and games on platforms like the App Store and Google Play. Users of the SplitMetrics platform can assess app and game concepts still in their ideation stages, gather insights from actual users, and make informed, data-driven choices regarding which concepts resonate best in the market. Game developers have the ability to evaluate game ideas, core mechanics, gameplay elements, or narrative plots, as well as validate any aspect of their app, including visuals and messaging, prior to launch. The testing process requires only minimal creative assets and can potentially save developers up to six months in game development time. The platform offers measurable outcomes through both qualitative and quantitative metrics derived from real user feedback, facilitating confident, data-informed decisions in game development. Additionally, SplitMetrics Optimize enables mobile app publishers to experiment with new designs, features, pricing strategies, or marketing messages in active applications, all while safeguarding against user churn. This innovative approach not only enhances user engagement but also promotes a more iterative and responsive development process.

What is Insightrackr?

Insightrackr is a robust mobile strategy analytics platform that delivers in-depth information regarding mobile apps and advertising expenditures, offering timely updates on campaigns across leading media channels. Users can keep track of international market dynamics and uncover insights about their competitors' tactics. With access to an extensive database of over 3 billion ad creatives from upwards of 5 million advertisers, Insightrackr serves as a valuable source of inspiration. The platform boasts various features, including analyses of app downloads and revenue, app rankings, and an extensive library of ad creatives, all of which empower developers to make well-informed marketing choices to foster user acquisition. Covering over 140 countries and more than 190 app categories, Insightrackr provides a comprehensive overview of global mobile marketing trends. Additionally, the platform enhances user experience with customizable dashboards, real-time filtering options, and precise insights tailored to individual business needs, making it a versatile tool for marketers aiming to stay ahead in a competitive landscape. Overall, Insightrackr stands out as a critical asset for anyone looking to navigate the complexities of mobile marketing effectively.

Media

Media

Integrations Supported

Adjust
AppMetrica
Apple Search Ads
AppsFlyer
Branch
Facebook
Kochava
RevenueCat
Singular
Tenjin

Integrations Supported

App Store
Google Play

API Availability

API Availability

Has API

Pricing Information

$13,600/year
Free Trial Offered?

Pricing Information

Pricing not provided
Free Trial Offered?

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac

Supported Platforms

SaaS

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub

Company Facts

Organization Name

SplitMetrics

Date Founded

2014

Company Location

United States

Company Website

splitmetrics.com/optimize/

Company Facts

Organization Name

Insightrackr

Date Founded

2023

Company Location

Hong Kong

Company Website

www.insightrackr.com/en/

Categories and Features

AB Testing

Audience Targeting
Campaign Segmentation
Funnel Analysis
Heatmaps
Landing Pages / Web Forms
Multivariate Testing
Split Testing
Statistical Relevance Analysis
Surveys
Test Scheduling
Visual Editor

Mobile App Analytics

A/B Testing
Channel Attribution
Cohort Analysis
Funnel Analysis
In-App Events Tracking
Push Notifications
Retention Tracking
Revenue Tracking
Uninstall Tracking

Mobile Marketing

Channel Attribution
Contextual Targeting
Engagement Monitoring
In-App Marketing
Location-Based Marketing
Push Notifications

Categories and Features

Market Intelligence

Not specified

Mobile Marketing

Channel Attribution

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