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What is SplitMetrics Optimize?

SplitMetrics Optimize is a sophisticated A/B testing solution that equips developers with the necessary tools for rapid and economical app growth throughout all phases of an application’s lifecycle. This platform empowers mobile-centric brands to mitigate risks, eliminate uncertainties, and lower the costs tied to launching and expanding mobile applications and games on platforms like the App Store and Google Play. Users of the SplitMetrics platform can assess app and game concepts still in their ideation stages, gather insights from actual users, and make informed, data-driven choices regarding which concepts resonate best in the market. Game developers have the ability to evaluate game ideas, core mechanics, gameplay elements, or narrative plots, as well as validate any aspect of their app, including visuals and messaging, prior to launch. The testing process requires only minimal creative assets and can potentially save developers up to six months in game development time. The platform offers measurable outcomes through both qualitative and quantitative metrics derived from real user feedback, facilitating confident, data-informed decisions in game development. Additionally, SplitMetrics Optimize enables mobile app publishers to experiment with new designs, features, pricing strategies, or marketing messages in active applications, all while safeguarding against user churn. This innovative approach not only enhances user engagement but also promotes a more iterative and responsive development process.

What is Smartlook?

Smartlook is a mobile analytics platform designed to help websites and applications uncover the reasons behind user behaviors, benefiting more than 300,000 businesses across various sectors. By eliminating uncertainty, it provides concrete, actionable insights into user actions. This innovative solution delivers a detailed understanding of user interactions at a granular level. With its continuous visitor recordings, Smartlook enables you to monitor every individual navigating your site or app. Its automatic event tracking feature allows for the observation of specific actions taken by visitors, while conversion funnels help analyze conversion rates and identify the causes of user attrition. Additionally, its heatmaps offer extensive data regarding how users click, scroll, and hover throughout your web pages. In 2019, Smartlook received recognition as one of the Top 100 Software Products in the G2 Crowd Awards, underscoring its value in the market. Notable clients include O2, Miele, and Hyundai, demonstrating its appeal to a diverse range of industries. Furthermore, the platform is capable of recording gameplay from Unity-engine games, expanding its utility in the gaming sector. This versatility makes Smartlook a comprehensive tool for understanding user engagement across multiple platforms.

Media

Media

Integrations Supported

Adjust
Branch
Facebook
Kochava
RevenueCat
Singular
Tenjin

Integrations Supported

Axis LMS
Clym
Intercom
Kameleoon
Mixpanel
Nekton.ai
Piwik PRO
Product Fruits
Shopify
Shopify Plus
Weebly
WordPress
Zendesk

API Availability

API Availability

Pricing Information

$13,600/year
Free Trial Offered?

Pricing Information

$39 per month
Free package: 1,500 sessions/month
Startup package: $39/month for 5,000 sessions/month
Business package: $95/month for 15,000 sessions/month
Ultimate package: contact Smartlook for more pricing information
Free Version
Free Trial Offered?

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac

Supported Platforms

SaaS
Android
iPhone
iPad

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training

Company Facts

Organization Name

SplitMetrics

Date Founded

2014

Company Location

United States

Company Website

splitmetrics.com/optimize/

Company Facts

Organization Name

Smartlook

Date Founded

2016

Company Location

Czech Republic

Company Website

www.smartlook.com/

Categories and Features

AB Testing

Audience Targeting
Campaign Segmentation
Funnel Analysis
Heatmaps
Landing Pages / Web Forms
Multivariate Testing
Split Testing
Statistical Relevance Analysis
Surveys
Test Scheduling
Visual Editor

Mobile App Analytics

A/B Testing
Channel Attribution
Cohort Analysis
Funnel Analysis
In-App Events Tracking
Push Notifications
Retention Tracking
Revenue Tracking
Uninstall Tracking

Mobile Marketing

Channel Attribution
Contextual Targeting
Engagement Monitoring
In-App Marketing
Location-Based Marketing
Push Notifications

Categories and Features

AB Testing

Funnel Analysis
Heatmaps

Customer Experience

Not specified

Digital Analytics

Not specified

Heatmap

Behavioral Mapping
Dashboard
Element Analytics
Website Analytics

Marketing Analytics

Channel Attribution
Dashboard
Performance Metrics
Website Analytics

Mobile App Analytics

Channel Attribution
Cohort Analysis
Funnel Analysis
In-App Events Tracking

Predictive Analytics

Modeling & Simulation

Product Analytics

Attribution
Automatic Data Capture
Customer Feedback Collection
Customer Journey Analytics
Data Export
Data History Retention
Real-Time Data Analysis
Touchpoint Analytics

Session Replay

Heatmaps
Mouse Tracking
Session Recording
User Experience Analysis

UX

Animation
For Mobile
For Websites
Heatmaps
Screen Activity Recording
Unmoderated Testing
Usability Testing
User Journeys
User Research

Web Analytics

Conversion Tracking
Goal Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking

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