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What is SplitMetrics Optimize?

SplitMetrics Optimize is a sophisticated A/B testing solution that equips developers with the necessary tools for rapid and economical app growth throughout all phases of an application’s lifecycle. This platform empowers mobile-centric brands to mitigate risks, eliminate uncertainties, and lower the costs tied to launching and expanding mobile applications and games on platforms like the App Store and Google Play. Users of the SplitMetrics platform can assess app and game concepts still in their ideation stages, gather insights from actual users, and make informed, data-driven choices regarding which concepts resonate best in the market. Game developers have the ability to evaluate game ideas, core mechanics, gameplay elements, or narrative plots, as well as validate any aspect of their app, including visuals and messaging, prior to launch. The testing process requires only minimal creative assets and can potentially save developers up to six months in game development time. The platform offers measurable outcomes through both qualitative and quantitative metrics derived from real user feedback, facilitating confident, data-informed decisions in game development. Additionally, SplitMetrics Optimize enables mobile app publishers to experiment with new designs, features, pricing strategies, or marketing messages in active applications, all while safeguarding against user churn. This innovative approach not only enhances user engagement but also promotes a more iterative and responsive development process.

What is Spar?

Spar functions as an AI-enhanced solution for conversion rate optimization (CRO) and A/B testing, specifically designed for Shopify, diverse ecommerce industries, and SaaS teams. By analyzing any online store, it utilizes insights from your sales funnel, user behavior patterns, customer feedback, general public sentiment, and brand context to identify pain points, which are then converted into prioritized, test-ready A/B variations backed by clear supporting evidence. The platform autonomously runs and assesses its experiments using sequential statistics, determining a winner only when a variation demonstrates a 95% likelihood of being the superior choice. Its variants employ scoped JavaScript, ensuring that your theme and application code remain intact throughout the optimization process. Furthermore, it integrates effortlessly with various experiment and task management tools, offering a holistic approach to enhancement. Before any modifications are executed, you have the opportunity to review and approve all changes, guaranteeing that you maintain full control over the optimization efforts. This level of oversight not only fosters confidence in the changes being made but also allows for informed decision-making in the optimization strategy.

Media

Media

No images available

Integrations Supported

Adjust
AppMetrica
Apple Search Ads
AppsFlyer
Branch
Facebook
Kochava
RevenueCat
Singular
Tenjin

Integrations Supported

Shopify

API Availability

API Availability

Pricing Information

$13,600/year
Free Trial Offered?

Pricing Information

$100/month
Free Trial Offered?

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac

Supported Platforms

SaaS

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

SplitMetrics

Date Founded

2014

Company Location

United States

Company Website

splitmetrics.com/optimize/

Company Facts

Organization Name

Spar

Date Founded

2025

Company Location

Canada

Company Website

spar.so

Categories and Features

AB Testing

Audience Targeting
Campaign Segmentation
Funnel Analysis
Heatmaps
Landing Pages / Web Forms
Multivariate Testing
Split Testing
Statistical Relevance Analysis
Surveys
Test Scheduling
Visual Editor

Mobile App Analytics

A/B Testing
Channel Attribution
Cohort Analysis
Funnel Analysis
In-App Events Tracking
Push Notifications
Retention Tracking
Revenue Tracking
Uninstall Tracking

Mobile Marketing

Channel Attribution
Contextual Targeting
Engagement Monitoring
In-App Marketing
Location-Based Marketing
Push Notifications

Categories and Features

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