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What is SplitMetrics Optimize?

SplitMetrics Optimize is a sophisticated A/B testing solution that equips developers with the necessary tools for rapid and economical app growth throughout all phases of an application’s lifecycle. This platform empowers mobile-centric brands to mitigate risks, eliminate uncertainties, and lower the costs tied to launching and expanding mobile applications and games on platforms like the App Store and Google Play. Users of the SplitMetrics platform can assess app and game concepts still in their ideation stages, gather insights from actual users, and make informed, data-driven choices regarding which concepts resonate best in the market. Game developers have the ability to evaluate game ideas, core mechanics, gameplay elements, or narrative plots, as well as validate any aspect of their app, including visuals and messaging, prior to launch. The testing process requires only minimal creative assets and can potentially save developers up to six months in game development time. The platform offers measurable outcomes through both qualitative and quantitative metrics derived from real user feedback, facilitating confident, data-informed decisions in game development. Additionally, SplitMetrics Optimize enables mobile app publishers to experiment with new designs, features, pricing strategies, or marketing messages in active applications, all while safeguarding against user churn. This innovative approach not only enhances user engagement but also promotes a more iterative and responsive development process.

What is Specto?

Specto streamlines the collection of critical metrics and application profiling for both iOS and Android with minimal coding required. By utilizing our solution, you can stay ahead of the competition and satisfy the high demands of users. The integration of the Specto SDK into your application involves only a few lines of code, and many configuration options, such as sampling rates and plugin management, can be modified remotely, giving you the flexibility to launch your app and make necessary adjustments later. Our SDK has been carefully crafted to ensure that it does not compromise your app's integrity; it refrains from modifying any operating system functions, executes no code until it is explicitly activated, and complies with all regulations set by the App Store and Play Store. Furthermore, the SDK adds less than 1MB (per architecture) to your app's total size across both platforms. With Specto, you can easily conduct time profiling, as we continuously gather and compile metrics on the execution duration of function call trees in real-time environments. This allows you to concentrate on optimizing your app’s performance without the burden of technical challenges, enabling a smoother development experience overall.

Media

Media

Integrations Supported

Adjust
AppMetrica
Apple Search Ads
AppsFlyer
Branch
Facebook
Kochava
RevenueCat
Singular
Slack
Tenjin

Integrations Supported

Adjust
AppMetrica
Apple Search Ads
AppsFlyer
Branch
Facebook
Kochava
RevenueCat
Singular
Slack
Tenjin

API Availability

Has API

API Availability

Has API

Pricing Information

$13,600/year
Free Trial Offered?
Free Version

Pricing Information

$250 per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

SplitMetrics

Date Founded

2014

Company Location

United States

Company Website

splitmetrics.com/optimize/

Company Facts

Organization Name

Specto

Date Founded

2019

Company Website

www.specto.dev/

Categories and Features

AB Testing

Audience Targeting
Campaign Segmentation
Funnel Analysis
Heatmaps
Landing Pages / Web Forms
Multivariate Testing
Split Testing
Statistical Relevance Analysis
Surveys
Test Scheduling
Visual Editor

Mobile App Analytics

A/B Testing
Channel Attribution
Cohort Analysis
Funnel Analysis
In-App Events Tracking
Push Notifications
Retention Tracking
Revenue Tracking
Uninstall Tracking

Mobile Marketing

Channel Attribution
Contextual Targeting
Coupons
Email Marketing
Engagement Monitoring
In-App Marketing
Location-Based Marketing
Push Notifications
Text Messaging
Text-to-Win

Categories and Features

Application Performance Monitoring (APM)

Baseline Manager
Diagnostic Tools
Full Transaction Diagnostics
Performance Control
Resource Management
Root-Cause Diagnosis
Server Performance
Trace Individual Transactions

Mobile App Analytics

A/B Testing
Channel Attribution
Cohort Analysis
Funnel Analysis
In-App Events Tracking
Push Notifications
Retention Tracking
Revenue Tracking
Uninstall Tracking

Mobile App Development

Access Controls / Permissions
Any App Development Language
Collaboration Tools
Compatibility Testing
Data Modeling
Debugging
Drag and Drop Editor
Enterprise Mobility (EMM/MAM)
FaceID and TouchID
For Consumer Apps
For Enterprise Apps
Integration Options
Mobile App Security
Multi-Factor Authentication (MFA)
Multiple Apps from Same Base
No Dependencies
No-Code
Reporting / Analytics
Single Sign-On (SSO)
Source Control
Visual Editor

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