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What is FreeWheel Beeswax?
Beeswax stands out as a premier purchasing platform that boasts an intuitive user interface and efficient workflows, while also providing exclusive access to valuable data and a thoughtfully curated omnichannel inventory. Built on the principles of transparency, personalization, and user empowerment, Beeswax enables users to effectively harness and implement high-quality programmatic solutions. The platform’s detailed log-level insights empower users to maximize their programmatic analytics fully. You have the ability to control your bidding strategy, ensuring a balance between cost-effectiveness and optimal campaign timing. Moreover, the platform offers standard algorithms that are commonly found in traditional demand-side platforms (DSPs). Its interface includes bid modifiers that facilitate rapid and efficient adjustments through a single variable. Additionally, there are bid models available that are crafted for multivariate optimization, often based on insights obtained from log-level data. Users can apply various strategies to optimize specific key performance indicators (KPIs) that align with the unique goals of their campaigns. By avoiding the obscure "black box" model, Beeswax promotes transparent optimization rooted in real-time campaign performance, enabling you to refine both your campaigns and reporting techniques to achieve your goals more effectively. This high degree of customization ensures that every element of your advertising initiatives is tightly aligned with your desired results, fostering a more successful advertising experience overall. As a result, users can feel confident in their ability to navigate the complexities of programmatic advertising with clarity and precision.
Integrations Supported
AOL Mail
Acxiom Real Identity
Adjust
AppLovin
AppsFlyer
Campaign Manager+
DV Publisher Suite
FreeWheel Beeswax
InMobi
JamLoop
Integrations Supported
AOL Mail
Acxiom Real Identity
Adjust
AppLovin
AppsFlyer
Campaign Manager+
DV Publisher Suite
FreeWheel Beeswax
InMobi
JamLoop
API Availability
Has API
API Availability
Has API
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
SpotX
Date Founded
2007
Company Location
United States
Company Website
www.spotx.tv/
Company Facts
Organization Name
FreeWheel
Company Location
Netherlands
Company Website
www.freewheel.com/beeswax
Categories and Features
Ad Server
A/B Testing
Ad Inventory Management
Ad Optimization
Banner Management
Conversion Tracking
Mobile Ad Serving
Native Ad Serving
Newsletter / Email Ad Serving
Referrals / Affiliates
Rich Media Ad Serving
Video Ad Serving
OTT
API Access
Content Organization
Live Events
Monetization Tools
Multi-Service Integration
SDK
Scheduling
Video Hosting/Storage
Video Quality Optimization
Video Advertising
Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization
Video Marketing
Analytics / Reporting
Chat / Messaging
Customizable Branding
Customizable CTAs
Lead Capture
Media Library
Multi-Platform Distribution
ROI Tracking
Social Sharing
Templates
Video Editing