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What is Spotai?

Spotai is a cloud-based solution tailored for media sales that seeks to revolutionize and expedite the advertising sales process for broadcasters, transitioning from antiquated systems to a modern, intuitive interface that addresses the challenges of today’s diverse media environment. This cutting-edge platform allows users to effectively craft, oversee, and present proposals and rate cards by incorporating both local and national inventory data along with program scheduling information, enabling sales teams to promptly respond to advertiser needs and adjust pricing instantly. Furthermore, it provides up-to-the-minute insights into advertisement inventory and program availability while offering integrated analytics from prominent industry sources like comScore and Nielsen. Customizable workflows enhance each phase of the media sales journey, from estimating rates to crafting proposals, ensuring that teams can operate smoothly and efficiently. With its user-friendly cloud-based dashboard and flexible architecture, Spotai serves broadcasters of all sizes by delivering functionalities that alleviate administrative tasks, enhance sales productivity, and support well-informed decision-making processes. The platform’s versatility and all-encompassing tools empower sales teams to adapt confidently and swiftly to the ever-changing advertising landscape, ensuring they remain competitive and effective in their endeavors. This comprehensive approach not only streamlines operations but also fosters a more dynamic interaction between broadcasters and advertisers.

What is Proximic by Comscore?

Proximic, a division of Comscore, focuses on providing programmatic targeting solutions specifically designed for advertisers, agencies, and publishers. In today’s advertising landscape, Proximic prioritizes privacy-focused targeting strategies. Its advanced contextual intelligence allows media buyers to engage with their target audiences effectively without relying on user identifiers, which enhances both the reach and precision of their targeting strategies. For media sellers, Proximic supplies tools that optimize inventory curation, thereby improving audience monetization and drawing in a wider variety of buyers. The platform is crafted to integrate seamlessly with numerous programmatic systems, allowing users to activate audience segments within their chosen frameworks. By leveraging Comscore's extensive data resources, which comprise a double opt-in digital panel of over 2 million individuals, data from 75 million televisions, and 100 million connected TV devices alongside an impressive array of over 350,000 proprietary topics, Proximic provides powerful targeting capabilities. Furthermore, this holistic data strategy empowers advertisers to excel in an increasingly competitive marketplace, ensuring they remain ahead of the curve. Ultimately, Proximic is committed to evolving its offerings to meet the changing needs of the advertising industry.

Media

Media

Integrations Supported

Nielsen ONE
comScore

Integrations Supported

Acast
Adform
Adobe Acrobat
Basis DSP
Eyeota
LiveRamp
MediaMath
Nexxen
Oracle Cloud Infrastructure
PubMatic
Salesforce
Teads
The Trade Desk
TransUnion Digital Business Profile
TransUnion TruAudience
Viant Advertising Cloud
Xandr
Yahoo DSP

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Online Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Spotai

Company Location

United States

Company Website

spotai.online/

Company Facts

Organization Name

Comscore

Date Founded

1999

Company Location

United States

Company Website

www.proximic.com/home

Categories and Features

Sales

Not specified

Categories and Features

Media Planning

Not specified

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