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What is Sprinklr Social?

Sprinklr Social is a powerful, AI-enhanced platform tailored for large enterprises, empowering teams to manage every aspect of their social media footprint across more than 30 diverse social and messaging platforms through one unified solution. This comprehensive tool integrates vital functionalities such as social listening, content publishing, audience engagement, campaign oversight, automation, sentiment tracking, analytics, and governance into a seamless workflow. Users benefit from a centralized content calendar, alongside capabilities for planning, creating, scheduling, and refining posts based on AI-driven suggestions related to optimal timing, hashtags, tone, and performance analytics. Furthermore, the platform enables teams to keep track of conversations, shifts in sentiment, and emerging trends in real-time across multiple networks, while also automating responses and managing incoming communications to ensure timely replies to customer inquiries and interactions. By unifying data, insights, and actionable strategies, Sprinklr enhances collaboration within social teams, ensuring adherence to brand standards through automated workflows and approvals, ultimately converting social interactions into valuable business results for marketing, sales, and other divisions. In an ever-changing digital environment, Sprinklr Social provides organizations with the essential tools needed to adapt, innovate, and excel in their social media approaches, thereby reinforcing their market presence and driving engagement. As brands continue to navigate the complexities of online interactions, Sprinklr remains a vital partner in their journey toward success.

What is Meltwater?

Meltwater is an intelligence platform designed for PR, communications, and marketing teams that need to understand media coverage, social conversations, AI visibility, and brand impact in one place. The platform brings together global media, social channels, and AI data so organizations can see the full picture behind reputation, campaigns, competitors, and market narratives. Meltwater supports media intelligence for tracking global coverage in real time and turning headlines into insight. Its social listening capabilities help teams capture conversations, analyze sentiment, and spot shifts before they affect the brand. AI Visibility Tracking helps organizations understand how AI platforms portray their brand and influence discovery. Media relations tools help PR teams find journalists, personalize outreach, distribute messages, and prove communications impact. Influencer marketing capabilities help teams identify creators, manage partnerships, and measure results. Meltwater AI powers workflows across the platform by filtering data, generating summaries, detecting emerging risks, producing alerts, and turning signals into ready-to-share insights. Reporting and analytics help teams connect coverage, conversations, campaign activity, competitor signals, reach, impressions, engagement, and outcomes into credible stories for leadership. The platform supports more than 240 languages, ingests more than 1.3 billion documents daily, and delivers more than one million alerts daily for organizations worldwide. By combining media intelligence, social listening, AI visibility tracking, PR reporting, influencer marketing, automated alerts, executive dashboards, and AI-powered analysis, Meltwater helps teams guide decisions and prove impact.

Media

Media

Integrations Supported

Acoustic Exchange
Adjust
Facebook
Gemini Enterprise Agent Platform
Instagram
Microsoft 365
Salesforce
Smarsh
Tableau
TikTok
Trustpilot
Twilio
WordPress
YouTube
Zendesk

Integrations Supported

Caliber
Data Virtuality
Infodesk
Intelligence2day
Netino

API Availability

API Availability

Pricing Information

Custom
Custom, quote-based pricing

Pricing Information

Meltwater does not use a fixed public price list. Pricing depends on your team’s needs, coverage requirements, and contract terms.

Indicative ranges start from $10,000/year for Starter, $25,000/year for Pro, and $130,000/year for Enterprise. Final quotes vary by setup. Prices are in $USD.

Supported Platforms

SaaS

Supported Platforms

SaaS
Windows
Mac

Customer Service / Support

24 Hour Support
Web-Based Support

Customer Service / Support

24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training

Training Options

Documentation Hub
Online Training
On-Site Training

Company Facts

Organization Name

Sprinklr

Date Founded

2009

Company Location

United States

Company Website

www.sprinklr.com/products/social-media-management/

Company Facts

Organization Name

Meltwater Group

Date Founded

2001

Company Location

San Francisco

Company Website

www.meltwater.com

Categories and Features

AI Review Management

Not specified

Employee Advocacy

Post Scheduling
Reporting / Analytics

Review Management

Not specified

Social Commerce

Not specified

Social Listening

Not specified

Social Media Management

Automated Publishing
Brand Tracking
Content Management
Customer Engagement
Multi-Account Management
Post Scheduling
Reporting/Analytics

Categories and Features

AI Review Management

Not specified

Audience Intelligence

Not specified

Blogger Outreach

Not specified

Brand Monitoring

Not specified

Media Monitoring

Alerts / Notifications
Broadcast Media Monitoring
Content Translation
Dashboards / Reporting
Export Results
Online News Monitoring
Podcast Monitoring
Print Media Monitoring
Social Media Monitoring

PR Analytics

Not specified

Public Relations

Article Author Database
Auto-Update Media Lists
Campaign Management
Clippings Management
Communications Calendar
Contact Management
Digital Asset Management
Direct Mail Management
Email Distribution
Press Monitoring
Press Release Builder

Reputation Management

Social Media Metrics
Social Media Monitoring

Social Listening

Not specified

Social Media Analytics Tools

Campaign Analytics
Competitor Monitoring
Customizable Reports
Multi-Channel Data Collection

Social Media Management

Brand Tracking
Post Scheduling
Reporting/Analytics
Social Media Monitoring

Social Media Marketing

Analytics
Post Scheduling

Social Media Monitoring

Competitive Analysis
Dashboard
Influencer Tracking
Reputation Management
Sentiment Analysis
Trend Tracking

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