Square Marketing vs. Square Loyalty

Square Marketing provides an all-in-one solution designed to attract customers to both physical and online stores, whether you're looking to highlight in-store events, introduce new products, or promote special time-sensitive deals. You have the flexibility to choose from a variety of campaign formats and templates that align with your unique business goals. Let Square take care of your marketing tasks, allowing you to focus more on running your business efficiently. Once you complete the initial setup, you can easily initiate automated campaigns to welcome new customers, celebrate their birthdays, re-engage lapsed shoppers, and remind consumers of items left in their carts, among various other strategies. The effectiveness of these campaigns can be effortlessly tracked through your Square Dashboard, providing valuable insights. In addition, the Square Customer Directory acts as a free customer relationship management (CRM) tool that integrates seamlessly with your Square Point of Sale, offering a comprehensive view of your customer base. This directory enables you to maintain customer information, evaluate their interactions with your business, and categorize them into custom groups based on their purchasing patterns, all in one accessible location. Moreover, the integration of the Square Customer Directory with Square Marketing amplifies your outreach efforts, ultimately leading to stronger connections with your clientele. By taking advantage of these robust features, you can substantially enhance your marketing initiatives and foster better customer relationships over time.

Easily register and motivate your customers using your POS system or Square Online without needing any additional software or hardware. With plans starting at just $45 per month, pricing is determined by the number of loyalty visits each location receives. Businesses that utilize Square Loyalty have seen an impressive 26% increase in how often customers visit. You can easily track the points and reward histories of returning customers, allowing for a more personalized approach to customer engagement through your loyalty initiative. The Square Dashboard offers valuable insights into various metrics, including the total number of loyalty customers, the distribution of loyalty rewards, and helps you identify your most loyal patrons. Moreover, you can evaluate and contrast spending and visitation trends between loyalty and non-loyalty customers. Customers will receive automatic text alerts every time they earn points or rewards, keeping them well-informed and engaged with your business. You can conveniently reward customers either at the point of sale or during online purchases by simply entering their phone number, which enhances their shopping experience. This simplified method not only provides advantages to customers but also cultivates a deeper relationship between them and your brand, ultimately contributing to long-term loyalty and growth. The integration of such features can transform customer interactions into a more enjoyable and rewarding experience.