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What is Squaredance?

Squaredance is an affiliate marketplace designed to assist direct-to-consumer (DTC) brands in enhancing their sales and drawing in new clientele. We offer a comprehensive solution tailored to meet the demands of digital marketers. You can seamlessly connect your online store, initiate unlimited campaigns, collaborate with media professionals, monitor attribution, evaluate performance, and fine-tune campaigns effectively. Additionally, our pricing model ensures that you only pay for actual sales, with no hidden costs or monthly commitments involved. Our platform serves as a Partner Marketing solution specifically for DTC brands utilizing Shopify, enabling you to collaborate with expert media buyers, publishers, and creators for your next sales-driving campaign. You benefit from a free service devoid of recurring fees or contractual obligations. The intuitive dashboard empowers you to monitor each campaign, channel, and partner, alongside tracking every sale made. Moreover, you can prospect, onboard, and launch campaigns harnessing advanced machine learning technologies. We also provide a native messaging platform, simplifying communication with potential affiliate partners and streamlining the entire process. This ensures that your marketing efforts are not only efficient but also highly effective.

What is Builtfirst?

Builtfirst is a marketplace platform that helps companies launch partner directories, integration marketplaces, affiliate marketplaces, service marketplaces, and deal marketplaces without code. The platform is designed for organizations that want to take control of their partner ecosystem and create a branded marketplace experience quickly. Users can curate pre-built listings from Builtfirst’s catalog or invite their own partners to showcase software, services, integrations, perks, and offers. Builtfirst allows teams to brand the marketplace so it feels like a native part of their website, product, or community experience. Marketplaces can be embedded in-app through an iframe or added to a website, with advanced CSS and HTML customization available when needed. The platform provides access to a large library of pre-approved deals from trusted providers, helping communities deliver savings, track redemptions, and improve engagement. Builtfirst includes tools for deal curation, endorsements, reviews, email automation, workflows, templates, and buyer re-engagement. Teams can use custom taxonomies, categories, filters, headers, and partner promotion tools to organize listings around their own ecosystem strategy. Analytics, engagement tracking, CSV exports, webhooks, library tools, chat, and an open API help teams understand marketplace performance and connect data to other systems. Builtfirst can also help organizations monetize integrations, products, services, and partner listings while improving onboarding, support, and lead generation for ecosystem partners. By combining no-code marketplace creation, white-label branding, partner management, deal catalogs, analytics, and monetization features, Builtfirst helps companies launch partner ecosystems faster and create more value for their communities.