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What is Standard Insights?

Standard Insights revolutionizes the entire survey experience by offering an easy-to-use platform that consolidates all necessary tools. Users can design surveys, source high-quality respondents from over 150 markets (or use their own), and quickly analyze and visualize results, all in one place. Leveraging the capabilities of AI, the platform enhances efficiency, allowing you to gain valuable insights without the reliance on consultants, intricate workflows, or steep learning curves. Addressing diverse research requirements—such as brand tracking, concept testing, consumer profiling, and usage analysis—Standard Insights makes the research process both fast and user-friendly. Whether you are a marketer, strategist, or agency professional, this platform empowers you to work more effectively, confidently launch projects, and make informed decisions based on genuine consumer feedback. Furthermore, its user-friendly design allows teams to concentrate on strategic goals rather than becoming overwhelmed by complicated procedures, ultimately enhancing productivity and insight generation.

What is Appinio Market Research?

The preferences of consumers and the dynamics of the market are constantly changing. Appinio simplifies the process of market research, allowing businesses to gather thousands of responses from their target audience in mere minutes, which results in quick and representative insights. We are transforming the landscape of market research, making it faster, easier, and more dependable than ever before. To fully understand what their audience wants, businesses must continually confirm their choices through consumer feedback. This continuous interaction not only helps organizations focus on consumer priorities but also improves their decision-making and fosters the development of better products. Moreover, the effectiveness of an organization's workforce, whether it's a small startup or a large corporate HR team, is crucial for its success. HR specialists can utilize targeted surveys to delve deeper into employee feelings, uncovering factors behind issues like dissatisfaction or frequent absenteeism, which can lead to constructive remedies. Furthermore, crafting surveys aimed at specific candidate demographics can greatly enhance recruitment strategies, ensuring organizations attract the best talent available. By adopting these methods, companies can set themselves up for long-term growth and prosperity, ultimately creating a more engaged and motivated workforce that contributes to their success.

Media

Media

Integrations Supported

Facebook
Google Sheets

Integrations Supported

Facebook
Google Sheets

API Availability

Has API

API Availability

Has API

Pricing Information

$99/month/workspace
Standard Insights offers simple pricing tiers: start free to explore core features, upgrade to Pro ($99/month) for advanced AI, collaboration, and reporting, or go Enterprise for unlimited access, integrations, and white‑label options. Respondents start at $3 each, with guided research scenarios available at ad‑hoc pricing.
Free Version
Free Trial Offered?

Pricing Information

$1.90 per credit
Free Version
Free Trial Offered?

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Standard Insights

Date Founded

2022

Company Location

United States

Company Website

standard-insights.com

Company Facts

Organization Name

Appinio

Date Founded

2014

Company Location

Germany

Company Website

www.appinio.com

Categories and Features

Market Research

Benchmarking
Compensation Management
Data Management
Email / Online
Face-to-Face
Panel Management
Paper-Based
Phone-Based
Sample Management
Statistical Analysis
Survey Management

Survey

Custom Survey URLs
Data Analysis Tools
Email Marketing
Mobile Survey
Offline Response Collection
Paper Survey
Question Branching
Question Library
Site Intercept Survey
Skip Logic
Supports Audio / Images / Video

Categories and Features

Market Research

Benchmarking
Compensation Management
Data Management
Email / Online
Face-to-Face
Panel Management
Paper-Based
Phone-Based
Sample Management
Statistical Analysis
Survey Management

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