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What is Standard Insights?

Standard Insights revolutionizes the entire survey experience by offering an easy-to-use platform that consolidates all necessary tools. Users can design surveys, source high-quality respondents from over 150 markets (or use their own), and quickly analyze and visualize results, all in one place. Leveraging the capabilities of AI, the platform enhances efficiency, allowing you to gain valuable insights without the reliance on consultants, intricate workflows, or steep learning curves. Addressing diverse research requirements—such as brand tracking, concept testing, consumer profiling, and usage analysis—Standard Insights makes the research process both fast and user-friendly. Whether you are a marketer, strategist, or agency professional, this platform empowers you to work more effectively, confidently launch projects, and make informed decisions based on genuine consumer feedback. Furthermore, its user-friendly design allows teams to concentrate on strategic goals rather than becoming overwhelmed by complicated procedures, ultimately enhancing productivity and insight generation.

What is Highlight?

Highlight's innovative in-home product testing platform empowers both global and emerging consumer packaged goods (CPG) brands to create, assess, and introduce new physical products to the market, covering categories such as food, beverages, beauty, personal care, and items for children and pets. The mission of Highlight is centered on ensuring the success of new consumer products in a competitive landscape. Utilizing its comprehensive Agile ITUT platform, the company simplifies the entire process, encompassing everything from participant recruitment to data collection and logistics necessary for delivering products to consumers. Brands can swiftly initiate in-home usage tests (IHUTs) right from their client dashboard, with the ability to monitor feedback in real-time, often within just a few days of launch. Highlight caters to notable clients, including Nestle, P&G, and Estee Lauder, and has conducted blind tests against competing products while also benchmarking items already available in the market to gain valuable category insights. A well-structured and executed product testing can yield dependable data regarding a diverse array of products, offering brands critical information that can guide their development strategies. Through this process, Highlight not only aids brands in refining their offerings but also enhances the overall consumer experience by ensuring products meet market needs effectively.

Media

Media

Integrations Supported

Facebook
Google Sheets

Integrations Supported

API Availability

API Availability

Pricing Information

$99/month/workspace
Standard Insights offers simple pricing tiers: start free to explore core features, upgrade to Pro ($99/month) for advanced AI, collaboration, and reporting, or go Enterprise for unlimited access, integrations, and white‑label options. Respondents start at $3 each, with guided research scenarios available at ad‑hoc pricing.
Free Version
Free Trial Offered?

Pricing Information

$59/test

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

24 Hour Support
Web-Based Support

Customer Service / Support

Not specified

Training Options

Documentation Hub

Training Options

Not specified

Company Facts

Organization Name

Standard Insights

Date Founded

2022

Company Location

United States

Company Website

standard-insights.com

Company Facts

Organization Name

Highlight

Date Founded

2020

Company Location

United States

Company Website

www.letshighlight.com

Categories and Features

Market Research

Data Management
Panel Management
Sample Management
Survey Management

Survey

Data Analysis Tools
Mobile Survey
Offline Response Collection
Question Branching
Skip Logic
Supports Audio / Images / Video

Categories and Features

Market Research

Not specified

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