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What is Steer?

Our groundbreaking scheduling platform allows clients to effortlessly access your live calendar and arrange appointments within your shop management system. Steer provides an extensive suite of marketing automation tools aimed at nurturing customer relationships and enhancing loyalty and retention. With our reputation management feature, you can collect and display genuine reviews from pleased customers, thereby improving your online visibility and trustworthiness. Steer AI makes message management straightforward, ensuring you keep a personal touch with your clients. Our AI-driven responses empower you to quickly tailor communications, significantly minimizing the time spent on emails. No longer will you have to deal with the hassle of managing appointment requests via phone or email. Our scheduling software is fully integrated with your shop management system, offering an excellent experience for your customers while freeing up precious time for your shop operations. Furthermore, our automotive appointment software simplifies oversight and coordination of customer bookings, making the process remarkably efficient. This allows you to concentrate more on delivering quality service while optimizing your operational efficiency. Ultimately, our system is designed to elevate both customer satisfaction and business productivity.

What is ShopOfficer?

ShopOfficer stands out as the premier choice for managing auto shops effectively. It removes the hassle of physical paperwork and optimizes various business processes. By simplifying everyday operations such as appointment scheduling, inventory management, and expense tracking, ShopOfficer enhances the overall efficiency of running an auto shop. The platform boasts an intuitive interface and convenient features that make the management of your auto shop a straightforward task. Tailored to cater to the unique needs of all auto shops, ShopOfficer offers customization options to align with your specific business requirements. Additionally, it empowers you to boost operational efficiency, minimize expenses, and elevate customer service standards. With capabilities to monitor customer preferences and repair histories, ShopOfficer enables you to deliver tailored services, fostering strong and enduring relationships with your clientele. Ultimately, adopting ShopOfficer means investing in the future success of your auto shop.

Media

Media

Integrations Supported

AutoFluent
AutoS2000
AutoShop
Droptop
FASTTRAK Cloud
GEM-CAR
Geotab
HITS
LANKAR PRO
Manager SE
MaxxTraxx
Mojio
NAPA TRACS
Omnique
Protractor
Shop Boss
Shop-Ware
ShopController
Tekmetric
TireShop

Integrations Supported

AutoFluent
AutoS2000
AutoShop
Droptop
FASTTRAK Cloud
GEM-CAR
Geotab
HITS
LANKAR PRO
Manager SE
MaxxTraxx
Mojio
NAPA TRACS
Omnique
Protractor
Shop Boss
Shop-Ware
ShopController
Tekmetric
TireShop

API Availability

Has API

API Availability

Has API

Pricing Information

$349 per month
Free Trial Offered?
Free Version

Pricing Information

$119/month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Steer

Date Founded

2006

Company Location

United States

Company Website

steercrm.com

Company Facts

Organization Name

ShopOfficer

Date Founded

2025

Company Location

Canada

Company Website

shopofficer.com

Categories and Features

Automotive CRM

Call Logging
Contact Management
Customer Support
Inventory Management
Lease Management
List Management
Marketing Automation
Product Catalog
Quotes / Proposals
Service Department Management
Showroom Management
Territory Management

Categories and Features

Auto Body

Accounting Management
Billing & Invoicing
Customer Database
Inventory Control
Labor Rates
Maintenance Scheduling
Parts Management
Payroll Management
Quotes / Estimates
Scheduling
Service History
VIN Decoder
Vehicle Tracking
Work Order Management

Auto Repair

Billing & Invoicing
CRM
Digital Vehicle Inspections (DVI)
Inventory Management
Labor Rates
Maintenance Scheduling
Parts Management
Quotes / Estimates
Service History
VIN Lookup
Vehicle Tracking
Work Order Management

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