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What is Strike Social?

Strike Social has created a sophisticated online platform for audience targeting and planning, drawing on extensive real-world machine learning experiences from a multitude of successful social advertising efforts led by industry experts. By merging invaluable historical insights with state-of-the-art technology, we provide enterprise-level solutions that enable our clients to excel in advertising across YouTube and Connected TV. Our exclusive technology improves media planning by forecasting and monitoring results through comprehensive machine learning, audience insights, and data analytics. With a deep-rooted focus on YouTube advertising, Strike Social's Campaign Lab embodies the expertise gained from thousands of meticulously managed and optimized campaigns, supported by a team of adept media buyers focused on achieving the best outcomes. This powerful platform guarantees that our clients are equipped with the necessary resources to effectively navigate the challenges inherent in digital advertising, ensuring they remain competitive and innovative in a rapidly evolving market.

What is Nielsen ONE?

Nielsen ONE functions as a comprehensive tool for measuring cross-media engagement, providing unified insights into audience interactions with traditional television, streaming services, and various digital channels. By integrating first-party and third-party audience data, it enables detailed media planning and assessment, thereby facilitating the creation of customized and effective advertising strategies aimed at reaching the desired audience at the most effective times. This platform offers deduplicated metrics for both advertisements and content, presenting a unified view of audience behavior that is essential for informing content development and monetization approaches. Through a distinctive identity framework, Nielsen ONE combines panel data, third-party identity information, and direct connections with publishers to deliver accurate, individual-level impressions for advertising campaigns. Additionally, with the ability to deduplicate ads across four screens, it thoroughly evaluates viewer engagement across multiple devices, such as connected TVs, laptops, and smartphones, while also considering out-of-home, broadband-only, and over-the-air viewing data. Ultimately, Nielsen ONE not only enhances the media landscape but also empowers advertisers and content producers with vital insights to refine their outreach and engagement strategies effectively, ensuring that they remain competitive in an ever-evolving marketplace. Its commitment to providing actionable intelligence makes it a valuable asset for anyone involved in media and advertising.

Media

Media

Integrations Supported

Integrations Supported

Spotai

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Not specified

Training Options

Documentation Hub
On-Site Training

Company Facts

Organization Name

Strike Exchange

Date Founded

2013

Company Location

United States

Company Website

strikesocial.com

Company Facts

Organization Name

Nielsen

Company Location

United States

Company Website

www.nielsen.com/solutions/audience-measurement/nielsen-one/

Categories and Features

Campaign Management

Multi-Campaign

Media Planning

Not specified

Video Advertising

Not specified

Categories and Features

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