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What is Structured?

Structured is a next-generation channel marketing platform built to help enterprises scale partner revenue with speed, consistency, and intelligence. Designed around generative and agentic AI, the platform personalizes every touchpoint—from co-branded campaigns to localized storytelling—to match each partner’s market, audience, and region. Its intuitive onboarding flow reduces friction and gets partners activation-ready in record time. Through automated campaign creation and multi-channel publishing, Structured enables organizations to deliver high-quality, customizable assets to every partner, regardless of size or skill level. The system is modular and enterprise-ready, allowing teams to add new capabilities without re-platforming or disrupting existing workflows. With built-in analytics and performance dashboards, users can track attribution, partner engagement, and ROI in real time. Structured’s AI-driven assistants help partners ideate, execute, and optimize marketing activities faster, eliminating complexity and accelerating pipeline. Named a Forrester Wave™ Leader, the platform earned perfect scores across innovation, customization, AI, and customer satisfaction. For companies operating within complex two-tier distribution models, Structured provides unmatched flexibility and scalability. After 26+ years of stability and 24/7 global support, Structured remains the trusted partner for enterprises like IBM, Google, Zoom, and ServiceNow.

What is Channel Fusion?

Channel Fusion acts as an all-encompassing modular platform, streamlining every element of channel marketing to create a cohesive and scalable environment for co-marketing and partner collaborations. It includes a user-friendly ad builder along with a vast asset library that promotes effective co-branding efforts, and it also comes equipped with tools for managing co-op funds to allocate, claim, and track Marketing Development Funds (MDF) while ensuring smooth verification and payment processes. Moreover, the platform facilitates consumer rebate programs, enabling users to design, launch, and manage various rebate initiatives through both self-service and customized approaches. Its digital marketing capabilities shine through hyper-local campaign execution, guaranteeing compliance with brand standards and proper localization of content via dynamic asset distribution and rigorous approval protocols. The Enablement Programs are designed to provide partners with vital training, in-depth playbooks, and incentives based on performance, while the omnichannel experience tools allow marketers to deliver consistent messaging across multiple channels. All aspects of the platform are interconnected by intuitive dashboards and a robust API-first architecture, significantly improving user experience and operational productivity. This comprehensive strategy not only alleviates the challenges associated with channel marketing but also cultivates more robust partnerships between brands and their collaborators. Additionally, by leveraging advanced analytics, Channel Fusion enables continual optimization of marketing strategies, ensuring that partners can adapt to ever-changing market demands.

Media

Media

Integrations Supported

Salesforce

Integrations Supported

API Availability

API Availability

Has API

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training

Company Facts

Organization Name

StructuredWeb

Date Founded

1999

Company Location

United States

Company Website

structured.ai/

Company Facts

Organization Name

Channel Fusion

Date Founded

2002

Company Location

United States

Company Website

channel-fusion.com

Categories and Features

AI Marketing

Not specified

Channel Management

Campaign Management
Channel Analytics
Lead Management
Opportunity Management
Partner Management

Channel Marketing

Campaign Management
Channel Analytics
Content Management & Sharing
Partner Management
Pipeline Management
Social Promotion

Demand Generation

Not specified

Marketing Automation

Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Segmentation
Social Marketing

Categories and Features

Channel Marketing

Campaign Management
Channel Analytics
Content Management & Sharing
Incentive Management
Lead Management
Multiple Channel Configurations
Order Management
Partner Management
Social Promotion

Partner Relationship Management (PRM)

Asset Management
Business Plans
Channel Marketing Automation
Collaboration Tools
Compliance Management
Lead Generation
Lead Sharing
Partner Onboarding
Partner Portal
Performance Metrics
Rewards Programs

Rebate Management

Not specified

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