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What is Structured?

Structured is a next-generation channel marketing platform built to help enterprises scale partner revenue with speed, consistency, and intelligence. Designed around generative and agentic AI, the platform personalizes every touchpoint—from co-branded campaigns to localized storytelling—to match each partner’s market, audience, and region. Its intuitive onboarding flow reduces friction and gets partners activation-ready in record time. Through automated campaign creation and multi-channel publishing, Structured enables organizations to deliver high-quality, customizable assets to every partner, regardless of size or skill level. The system is modular and enterprise-ready, allowing teams to add new capabilities without re-platforming or disrupting existing workflows. With built-in analytics and performance dashboards, users can track attribution, partner engagement, and ROI in real time. Structured’s AI-driven assistants help partners ideate, execute, and optimize marketing activities faster, eliminating complexity and accelerating pipeline. Named a Forrester Wave™ Leader, the platform earned perfect scores across innovation, customization, AI, and customer satisfaction. For companies operating within complex two-tier distribution models, Structured provides unmatched flexibility and scalability. After 26+ years of stability and 24/7 global support, Structured remains the trusted partner for enterprises like IBM, Google, Zoom, and ServiceNow.

What is Channelscaler?

Channelscaler is a category-defining PRM and channel program automation platform that combines best-in-class technology with deep channel expertise to power the modern partner ecosystem. Emerging from the merger of Channel Mechanics and Allbound, it unites decades of channel innovation into one modular, AI-powered solution. Businesses use Channelscaler to streamline every stage of the partner lifecycle, from onboarding and training to deal registration, lead distribution, incentive management, and renewals. Its flexible architecture enables companies to implement tailored workflows, scaling with their needs while avoiding unnecessary complexity or costs. Partner portals, intuitive dashboards, and automated processes simplify collaboration and make it easier for partners to do business, leading to faster deal activation and stronger relationships. By integrating with CRMs and go-to-market platforms, Channelscaler centralizes partner data, providing real-time insights into engagement, performance, and ROI. This empowers leaders to make smarter decisions, optimize incentives, and drive measurable revenue growth. Trusted by companies like Zendesk, Thales, and SentinelOne, it has become the platform of choice for enterprises looking to scale globally. Beyond the technology, Channelscaler offers strategic support and expertise, ensuring customers maximize their investment. Its guiding principle—channel expert-ease—captures the mission to make channel growth simple, predictable, and effective.

Media

Media

Integrations Supported

Salesforce

Integrations Supported

Salesforce

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

StructuredWeb

Date Founded

1999

Company Location

United States

Company Website

structured.ai/

Company Facts

Organization Name

Channelscaler

Date Founded

2011

Company Location

Ireland

Company Website

channelscaler.com

Categories and Features

Channel Management

Campaign Management
Channel Analytics
Incentive Management
Inventory Control
Lead Management
Opportunity Management
Order Management
Partner Management
Product Management
Reseller Management

Channel Marketing

Campaign Management
Channel Analytics
Content Management & Sharing
Incentive Management
Inventory Control
Lead Management
Multiple Channel Configurations
Order Management
Partner Management
Pipeline Management
Social Promotion

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Categories and Features

Channel Management

Campaign Management
Channel Analytics
Incentive Management
Inventory Control
Lead Management
Opportunity Management
Order Management
Partner Management
Product Management
Reseller Management

Channel Marketing

Campaign Management
Channel Analytics
Content Management & Sharing
Incentive Management
Inventory Control
Lead Management
Multiple Channel Configurations
Order Management
Partner Management
Pipeline Management
Social Promotion

Partner Relationship Management (PRM)

Asset Management
Business Plans
Channel Marketing Automation
Collaboration Tools
Compliance Management
Deal Management
Deal Registration
Lead Generation
Lead Sharing
Partner Onboarding
Partner Portal
Performance Metrics
Rewards Programs
Workflow Management

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