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What is Structured?

Structured is a next-generation channel marketing platform built to help enterprises scale partner revenue with speed, consistency, and intelligence. Designed around generative and agentic AI, the platform personalizes every touchpoint—from co-branded campaigns to localized storytelling—to match each partner’s market, audience, and region. Its intuitive onboarding flow reduces friction and gets partners activation-ready in record time. Through automated campaign creation and multi-channel publishing, Structured enables organizations to deliver high-quality, customizable assets to every partner, regardless of size or skill level. The system is modular and enterprise-ready, allowing teams to add new capabilities without re-platforming or disrupting existing workflows. With built-in analytics and performance dashboards, users can track attribution, partner engagement, and ROI in real time. Structured’s AI-driven assistants help partners ideate, execute, and optimize marketing activities faster, eliminating complexity and accelerating pipeline. Named a Forrester Wave™ Leader, the platform earned perfect scores across innovation, customization, AI, and customer satisfaction. For companies operating within complex two-tier distribution models, Structured provides unmatched flexibility and scalability. After 26+ years of stability and 24/7 global support, Structured remains the trusted partner for enterprises like IBM, Google, Zoom, and ServiceNow.

What is Channeltivity?

Channeltivity stands out as the top PRM solution tailored for technology firms. Its comprehensive Partner Portal streamlines essential processes such as deal registration, MDF request management, channel lead oversight, training, and integration with Salesforce.com. This efficiency allows you to focus on building valuable relationships with partners while meeting their specific requirements. The platform is not only user-friendly but also quick to implement, equipping both you and your partners with the necessary tools and resources to enhance channel growth. The Channeltivity Salesforce Edition empowers your channel program with robust PRM capabilities, offering real-time visibility across your organization via Salesforce.com. Furthermore, the seamless data integration ensures that finance teams can access MDF information while sales have complete visibility into customer data, making sure everyone is equipped with the information they need in their preferred environment. Additionally, the Channeltivity HubSpot Edition enhances this experience by providing real-time insights into your partner pipeline for the entire company, strengthening collaboration and decision-making across departments. This holistic approach positions Channeltivity as an indispensable asset for any tech company looking to optimize their channel management.

Media

Media

Integrations Supported

Salesforce

Integrations Supported

Salesforce
HubSpot CRM
HubSpot Customer Platform
Zapier

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

$499 per month
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training

Company Facts

Organization Name

StructuredWeb

Date Founded

1999

Company Location

United States

Company Website

structured.ai/

Company Facts

Organization Name

Channeltivity

Date Founded

2003

Company Location

United States

Company Website

www.channeltivity.com

Categories and Features

AI Marketing

Not specified

Channel Management

Campaign Management
Channel Analytics
Lead Management
Opportunity Management
Partner Management

Channel Marketing

Campaign Management
Channel Analytics
Content Management & Sharing
Partner Management
Pipeline Management
Social Promotion

Demand Generation

Not specified

Marketing Automation

Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Segmentation
Social Marketing

Categories and Features

Channel Management

Campaign Management
Channel Analytics
Lead Management
Opportunity Management
Partner Management
Reseller Management

Channel Marketing

Not specified

Partner Relationship Management (PRM)

Channel Marketing Automation
Collaboration Tools
Compliance Management
Deal Management
Deal Registration
Lead Sharing
Partner Onboarding
Partner Portal
Performance Metrics
Workflow Management

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