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What is Substrata?

Substrata harnesses the power of artificial intelligence to deliver immediate social awareness for professionals engaged in business transactions. Its primary objective is to assist users in maneuvering through intricate interpersonal relationships in areas like sales, negotiations, and business development by identifying verbal and non-verbal signals. The platform aspires to unveil critical insights regarding elements such as workplace politics, organizational structures, perceptions, emotions, biases, attitudes, and power relations that can significantly influence the outcomes of deals. Substrata serves as an essential resource for various positions, including CEOs, founders, sales executives, account managers, and dealmakers involved in investment banking, corporate development, and mergers and acquisitions. By uncovering the subtleties of social interactions and relationships, this innovative technology aims to enhance professional skills in managing deals and interactions effectively. Ultimately, Substrata is committed to empowering users with the knowledge needed to navigate the complexities of the business landscape.

What is Atypica?

Atypica functions as a cutting-edge AI research platform that optimizes the consumer insights workflow by generating authentic, behaviorally informed personas, conducting AI-assisted interviews, and performing in-depth analyses to uncover the emotional and cognitive factors that drive human decisions. This innovative tool can quickly create diverse AI personas utilizing demographic data and insights from social media, all while maintaining a robust network of 300,000 synthetic agents enhanced by 10,000 "real person" agents sourced from exhaustive consumer interviews. Each agent is crafted to exhibit consistent personality traits, cognitive biases, and decision-making patterns, allowing for responses that mirror human interaction with an impressive 85% accuracy. Researchers can submit their questions and, within 30 minutes, initiate AI-driven interviews that yield comprehensive transcripts, often extending up to 5,000 words for each agent, which can then undergo analysis through integrated behavioral assessment tools to identify emotional triggers, biases, and cultural impacts. As a result, Atypica not only equips researchers with profound insights into consumer behavior but also elevates their comprehension of the myriad factors that influence decision-making processes, ultimately enhancing their research capabilities and outcomes. This platform stands out by merging advanced AI technology with substantive human-like interaction, ushering in a new era of consumer analysis.

Media

Media

Integrations Supported

Douyin
Gmail
Google Workspace
Instagram
RedNote (Xiaohongshu)
TikTok
X (Twitter)

Integrations Supported

Douyin
Gmail
Google Workspace
Instagram
RedNote (Xiaohongshu)
TikTok
X (Twitter)

API Availability

Has API

API Availability

Has API

Pricing Information

$29/month/user
Free Trial Offered?
Free Version

Pricing Information

$20 per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Substrata

Date Founded

2019

Company Location

Israel, USA

Company Website

www.substrata.me

Company Facts

Organization Name

Atypica

Company Location

United States

Company Website

atypica.ai/

Categories and Features

Sales Enablement

Collaboration
Contact Management
Content Management
Document Management
Goals / Quota Management
Lead Management
Meeting Management
Performance Management
Presentation Management
Proposal Management
Territory Management
Training Management

Categories and Features

Market Research

Benchmarking
Compensation Management
Data Management
Email / Online
Face-to-Face
Panel Management
Paper-Based
Phone-Based
Sample Management
Statistical Analysis
Survey Management

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