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What is Substrata?

Substrata harnesses the power of artificial intelligence to deliver immediate social awareness for professionals engaged in business transactions. Its primary objective is to assist users in maneuvering through intricate interpersonal relationships in areas like sales, negotiations, and business development by identifying verbal and non-verbal signals. The platform aspires to unveil critical insights regarding elements such as workplace politics, organizational structures, perceptions, emotions, biases, attitudes, and power relations that can significantly influence the outcomes of deals. Substrata serves as an essential resource for various positions, including CEOs, founders, sales executives, account managers, and dealmakers involved in investment banking, corporate development, and mergers and acquisitions. By uncovering the subtleties of social interactions and relationships, this innovative technology aims to enhance professional skills in managing deals and interactions effectively. Ultimately, Substrata is committed to empowering users with the knowledge needed to navigate the complexities of the business landscape.

What is MRI-Simmons?

MRI-Simmons is recognized as a leading provider of insightful data regarding American consumers, offering comprehensive information on their habits, preferences, and media usage trends. This platform for consumer insights and activation is instrumental in shaping marketing approaches while making data utilization straightforward to improve business results. Featuring intuitive navigation, interactive visualizations for compelling storytelling, and collaborative reporting tools, MRI-Simmons facilitates teamwork and information sharing among users. It places power in the hands of its users through self-service activation, allowing for precise audience targeting across various data management systems, demand-side platforms, supply-side platforms, or addressable media. The USA study conducted by MRI-Simmons employs a nationally representative survey to reveal essential insights into consumer preferences and behaviors. By implementing address-based probabilistic sampling, it monitors real individuals who are randomly selected to accurately represent the U.S. population, ensuring the insights obtained are both reliable and reflective of the consumer landscape. This robust methodological approach not only bolsters the credibility of the findings but also enables businesses to craft their strategies with greater precision in order to better address consumer demands. Ultimately, MRI-Simmons plays a critical role in helping organizations make informed decisions that resonate with their target audiences.

Media

Media

Integrations Supported

Gmail
Google Workspace

Integrations Supported

Gmail
Google Workspace

API Availability

Has API

API Availability

Has API

Pricing Information

$29/month/user
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Substrata

Date Founded

2019

Company Location

Israel, USA

Company Website

www.substrata.me

Company Facts

Organization Name

MRI-Simmons

Date Founded

2019

Company Location

United States

Company Website

www.mrisimmons.com

Categories and Features

Sales Enablement

Collaboration
Contact Management
Content Management
Document Management
Goals / Quota Management
Lead Management
Meeting Management
Performance Management
Presentation Management
Proposal Management
Territory Management
Training Management

Categories and Features

Audience Intelligence

AI / Machine Learning
Audience Segmentation
Competitive Intelligence
Content Tracking
Data Visualization
Data-Driven Insights
Filters / Search
Image Recognition
Sentiment Analysis
Social Listening
Social Media Analytics
Trend Tracking

Market Research

Benchmarking
Compensation Management
Data Management
Email / Online
Face-to-Face
Panel Management
Paper-Based
Phone-Based
Sample Management
Statistical Analysis
Survey Management

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

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