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What is SugarCRM?

Gain an all-encompassing understanding of customer interactions, histories, and records through a unified interface. Reduce the number of clicks required while boosting efficiency with a comprehensive view of customer data. Dive deep into customer insights utilizing advanced drill-down capabilities. Leverage integrated AI to pinpoint the best opportunities and accelerate deal closures. Receive personalized recommendations for the most impactful actions to undertake in diverse sales situations. Focus on high-potential leads with predictive analytics that evaluate the likelihood of deal success. Replicate successful methodologies by using sophisticated forecasting techniques and timely analytics. Track sales performance through real-time metrics and reporting, removing the necessity for manual spreadsheets. Anticipate changes in the sales pipeline and quota achievements using role-specific dashboards. Simplify and automate your sales processes with intuitive drag-and-drop functionalities and in-built instructional resources. Utilize Smart Guides to navigate complex sales tasks effortlessly. Collaborate seamlessly by taking advantage of native integrations with external document management systems, ensuring a smooth workflow across different platforms. This thorough approach not only boosts efficiency but also equips sales teams to operate more effectively and with greater strategic insight. By enhancing collaboration and data accessibility, teams can make informed decisions that lead to improved sales outcomes.

What is Backstory?

Backstory is an AI-powered revenue intelligence platform built to give sales organizations deeper visibility into deals, accounts, pipelines, forecasts, and customer engagement. It connects with existing CRM, email, calendar, meeting, and sales applications to collect account activity without requiring representatives to manually enter every interaction. Calls, meetings, stakeholders, and other engagement signals can be automatically associated with the relevant opportunities and accounts. The platform analyzes this information alongside historical sales patterns to evaluate deal health and estimate the likelihood that an opportunity will close. Revenue teams can use the resulting insights to identify risks, stalled deals, missing contacts, coverage gaps, bottlenecks, and potential expansion opportunities. Stakeholder mapping helps sellers understand the people involved in each buying process and determine whether important decision-makers or influencers are missing. Backstory also generates deal-specific recommendations that suggest possible next steps based on buyer activity and the context surrounding an opportunity. AI sales coaching capabilities can help representatives evaluate their approach and improve execution without relying solely on periodic manager reviews. Sales leaders and revenue operations teams can use forecasting and pipeline management features to compare opportunities, monitor changes, and improve visibility into expected revenue. The platform also supports renewal and retention use cases by applying account activity intelligence to existing customer relationships. Backstory is intended for organizations that want to combine automated sales data capture with AI analysis to improve pipeline management, forecasting, account strategy, opportunity qualification, and day-to-day selling decisions.

Media

Media

Integrations Supported

ADP DataCloud
Act-On
Acumatica Cloud ERP
Axis LMS
BluIQ
CallTools
Dropbox
ECI
Epicor CRM
FlexiEPM
Kompass
Liferay DXP
LinkedIn
Mailchimp
Microsoft Dynamics 365
Sugar Connect
Zoho Directory

Integrations Supported

Microsoft 365
Okta
Outreach

API Availability

Has API

API Availability

Pricing Information

Pricing not provided

Pricing Information

$50 per user per month
Free Version
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

SugarCRM

Date Founded

2004

Company Location

United States

Company Website

www.sugarcrm.com

Company Facts

Organization Name

Backstory (People.ai)

Date Founded

2016

Company Location

United States

Company Website

www.backstory.ai/

Categories and Features

CRM

Not specified

Categories and Features

Account Planning

Not specified

AI Sales Assistants

Not specified

AI Sales Tools

Not specified

Data Enrichment

Not specified

Inside Sales

Dashboard
Data Management
Lead Capture
Performance Management

Revenue Intelligence

Not specified

Revenue Operations

Not specified

Sales Analytics

Not specified

Sales Intelligence

Not specified

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