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What is Suger?

Suger is the modern operating system for Cloud Go-to-Market (Cloud GTM). We help software companies easily list, sell, and co-sell across leading cloud marketplaces and partner networks, including AWS, Azure, Google Cloud, Snowflake, and Alibaba. Suger automates the complex, manual work behind Cloud GTM—like managing private offers, syncing with CRMs, fulfilling entitlements, and executing co-sell motions—so sales, ops, and finance teams can focus on revenue, not process overhead. With an API-first approach and 24+ native integrations, Suger connects directly to your cloud marketplace accounts, CRM, CPQ, billing systems, accounting tools, data warehouse, SSO, and more—powering your entire marketplace lifecycle. Over 200 SaaS companies—such as Intel, Notion, Webflow, Clari, and Fivetran—rely on Suger to streamline and grow their marketplace revenue.

What is Azure Marketplace?

The Azure Marketplace operates as a vast digital platform, offering users access to a multitude of certified software applications, services, and solutions from Microsoft along with numerous third-party vendors. This marketplace enables businesses to efficiently find, obtain, and deploy software directly within the Azure cloud ecosystem. It showcases a wide range of offerings, including virtual machine images, frameworks for AI and machine learning, developer tools, security solutions, and niche applications designed for specific sectors. With a variety of pricing options such as pay-as-you-go, free trials, and subscription-based plans, the Azure Marketplace streamlines the purchasing process while allowing for consolidated billing through a unified Azure invoice. Additionally, it guarantees seamless integration with Azure services, which empowers organizations to strengthen their cloud infrastructure, improve operational efficiency, and accelerate their journeys toward digital transformation. In essence, the Azure Marketplace is crucial for enterprises aiming to stay ahead in a rapidly changing technological environment while fostering innovation and adaptability. This platform is not just a marketplace; it is a gateway to unlocking the potential of cloud capabilities for businesses worldwide.

Media

Media

Integrations Supported

Amazon Web Services (AWS)
Google Cloud BigQuery
Google Cloud Platform
Microsoft Azure
Microsoft Dynamics 365
Microsoft Teams
Okta
Slack
Snowflake

Integrations Supported

Amazon Web Services (AWS)
Google Cloud BigQuery
Google Cloud Platform
Microsoft Azure
Microsoft Dynamics 365
Microsoft Teams
Okta
Slack
Snowflake
.NET
Appranix
Azure AI Bot Service
Cohesity
CyberArk Privileged Access Manager
Flatcar Container Linux
Holm Security
Microsoft OneDrive
Milvus
Squid
Yandex SpeechKit

API Availability

Has API

API Availability

Pricing Information

Contact Us

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training

Training Options

Documentation Hub

Company Facts

Organization Name

Suger

Date Founded

2022

Company Location

United States

Company Website

www.suger.io

Company Facts

Organization Name

Microsoft

Date Founded

1975

Company Location

United States

Company Website

azuremarketplace.microsoft.com/en-us/

Categories and Features

B2B eCommerce

Not specified

Channel Marketing

Campaign Management
Channel Analytics
Lead Management
Multiple Channel Configurations
Order Management
Partner Management
Pipeline Management

Cloud GTM

Not specified

License Management

Not specified

SaaS Billing

Not specified

Usage-Based Billing

Not specified

Categories and Features

Channel Marketing

Not specified

Marketplace

Not specified

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