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What is Suger?

Suger is the modern operating system for Cloud Go-to-Market (Cloud GTM). We help software companies easily list, sell, and co-sell across leading cloud marketplaces and partner networks, including AWS, Azure, Google Cloud, Snowflake, and Alibaba. Suger automates the complex, manual work behind Cloud GTM—like managing private offers, syncing with CRMs, fulfilling entitlements, and executing co-sell motions—so sales, ops, and finance teams can focus on revenue, not process overhead. With an API-first approach and 24+ native integrations, Suger connects directly to your cloud marketplace accounts, CRM, CPQ, billing systems, accounting tools, data warehouse, SSO, and more—powering your entire marketplace lifecycle. Over 200 SaaS companies—such as Intel, Notion, Webflow, Clari, and Fivetran—rely on Suger to streamline and grow their marketplace revenue.

What is Builtfirst?

Builtfirst is a marketplace platform that helps companies launch partner directories, integration marketplaces, affiliate marketplaces, service marketplaces, and deal marketplaces without code. The platform is designed for organizations that want to take control of their partner ecosystem and create a branded marketplace experience quickly. Users can curate pre-built listings from Builtfirst’s catalog or invite their own partners to showcase software, services, integrations, perks, and offers. Builtfirst allows teams to brand the marketplace so it feels like a native part of their website, product, or community experience. Marketplaces can be embedded in-app through an iframe or added to a website, with advanced CSS and HTML customization available when needed. The platform provides access to a large library of pre-approved deals from trusted providers, helping communities deliver savings, track redemptions, and improve engagement. Builtfirst includes tools for deal curation, endorsements, reviews, email automation, workflows, templates, and buyer re-engagement. Teams can use custom taxonomies, categories, filters, headers, and partner promotion tools to organize listings around their own ecosystem strategy. Analytics, engagement tracking, CSV exports, webhooks, library tools, chat, and an open API help teams understand marketplace performance and connect data to other systems. Builtfirst can also help organizations monetize integrations, products, services, and partner listings while improving onboarding, support, and lead generation for ecosystem partners. By combining no-code marketplace creation, white-label branding, partner management, deal catalogs, analytics, and monetization features, Builtfirst helps companies launch partner ecosystems faster and create more value for their communities.

Media

Media

Integrations Supported

AWS Marketplace
Alibaba Cloud
Amazon Web Services (AWS)
AppDirect
Azure Marketplace
Databricks
Google Cloud BigQuery
Google Cloud Platform
Google Cloud Storage
HubSpot CRM
Metronome
Microsoft Azure
Microsoft Dynamics 365
NetSuite
Orb
QuickBooks Online
Salesforce
Slack
Snowflake
Stripe

Integrations Supported

AWS Marketplace
Alibaba Cloud
Amazon Web Services (AWS)
AppDirect
Azure Marketplace
Databricks
Google Cloud BigQuery
Google Cloud Platform
Google Cloud Storage
HubSpot CRM
Metronome
Microsoft Azure
Microsoft Dynamics 365
NetSuite
Orb
QuickBooks Online
Salesforce
Slack
Snowflake
Stripe

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Contact Us
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Suger

Date Founded

2022

Company Location

United States

Company Website

www.suger.io

Company Facts

Organization Name

AppDirect

Date Founded

2009

Company Location

United States

Company Website

www.builtfirst.com

Categories and Features

Channel Marketing

Campaign Management
Channel Analytics
Content Management & Sharing
Incentive Management
Inventory Control
Lead Management
Multiple Channel Configurations
Order Management
Partner Management
Pipeline Management
Social Promotion

License Management

Automatic SKU Recognition
Central LM Server
Copy Protection
History Tracking
Node Management
Online Activation
Portable License
Sarbanes-Oxley Compliance
Timing Rights
Trial License

Categories and Features

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