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What is Synthesys?

Synthesys is leading the way in crafting algorithms for text-to-voice and commercial video applications. Picture the ability to elevate your website's explainer videos and product tutorials in a matter of minutes by utilizing a natural-sounding human voice. With Synthesys's Text-to-Speech (TTS) and Text-to-Video (TTV) technologies, your written scripts can be converted into vibrant and captivating media presentations. The incorporation of clear, natural voiceovers not only enhances the credibility of your digital messages but also fosters a genuine connection between your brand and its audience. Additionally, Synthesys's AI voice generation capability allows for the transformation of standard text into interactive and compelling digital content, offering a fresh approach to engaging your viewers. Embracing this technology can significantly improve the way you communicate with your customers, making your messages more relatable and impactful.

What is Adobe GenStudio for Performance Marketing?

Adobe GenStudio for Performance Marketing is an enterprise-grade generative AI platform designed to transform how marketing teams create, activate, and optimize campaign content. It integrates brand intelligence with purpose-built AI models to ensure every asset remains compliant, consistent, and aligned with strategic objectives. Marketers can generate high-quality ad copy, images, and video variations tailored to specific personas, industries, and geographic regions. Automated video reframing tools adapt creative for different aspect ratios and placements, while multilingual support enables culturally relevant localization at scale. Advanced experimentation capabilities allow teams to continuously test variations and double down on top-performing content. Generative Expand and intelligent image refinement tools help adapt visuals seamlessly across channels. The upcoming Content Production Agent will further automate asset generation based on campaign goals, streamlining high-volume content production. Enterprise workflows and governance features ensure collaboration, approvals, and brand standards remain intact. GenStudio integrates seamlessly with Adobe Real-Time CDP, Workfront, Experience Manager, and Adobe Express to connect data, content, and activation across the marketing stack. Designed to reduce campaign production timelines from weeks to days, it empowers organizations to respond to trends in real time while maximizing performance and ROI.

Media

Media

Integrations Supported

Adobe Experience Cloud
Adobe Experience Platform Agent Orchestrator
Adobe Firefly
Adobe Marketo Engage
Adobe Target
Adobe Workfront
Algolia
ChatGPT Plus
ChatGPT Pro
Dropbox
Meta Ads
Microsoft OneDrive

Integrations Supported

Adobe Experience Cloud
Adobe Experience Platform Agent Orchestrator
Adobe Firefly
Adobe Marketo Engage
Adobe Target
Adobe Workfront
Algolia
ChatGPT Plus
ChatGPT Pro
Dropbox
Meta Ads
Microsoft OneDrive

API Availability

Has API

API Availability

Has API

Pricing Information

$19 per month
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Synthesys AI Studio

Date Founded

2019

Company Location

United Kingdom

Company Website

synthesys.io

Company Facts

Organization Name

Adobe

Date Founded

1982

Company Location

United States

Company Website

business.adobe.com/products/genstudio-for-performance-marketing.html

Categories and Features

Text to Speech

API
Adjust Speaking Rate / Pitch
Audio Optimization
Custom Lexicons
Different Voice Choices
Multi-Language Support
Synchronize Speech

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