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What is Synthetic Users?

Synthetic Users is a cutting-edge platform that harnesses the power of AI to enhance user research through advanced natural language processing and large language models, allowing for the creation of synthetic personas that mimic genuine human behavior with remarkable accuracy, achieving what is termed "synthetic organic parity." This innovative feature enables research teams to quickly define their objectives and carry out qualitative and quantitative studies—such as in-depth interviews, concept testing, problem exploration, customized scripts, or surveys—in just minutes, a stark contrast to the weeks that traditional methods typically require. Furthermore, the platform constructs comprehensive personality profiles for each synthetic participant and employs a multi-agent system to mimic dynamic, context-sensitive dialogues and decision-making processes, ultimately uncovering valuable insights about products. This approach significantly assists in validating concepts, enhancing user experiences, prioritizing development strategies, and analyzing behaviors across diverse audiences. Additionally, users can augment their simulations with proprietary data, thereby increasing the relevance of insights and ensuring a more accurate portrayal of user behavior. By integrating these sophisticated capabilities, Synthetic Users equips teams to make informed decisions more rapidly and effectively, fostering a more agile research environment. Consequently, this not only streamlines the research process but also enhances the quality of insights gathered, leading to better product development outcomes.

What is Over the Shoulder?

The Over the Shoulder platform was created to grant qualitative researchers and those seeking insights an unmatched view into the daily lives, truths, and experiences of their target consumers, allowing for the extraction of more significant consumer insights. Our goal is to enable our partners to carry out the highest quality smartphone qualitative studies while making the entire process notably easy to navigate. In contrast to other online research platforms, Over the Shoulder, a branch of 20|20 Research and part of the Schlesinger Group family, was specifically designed for smartphones, yielding unique insights that other platforms may not deliver. Furthermore, when integrated with the diverse research offerings from 20|20 and the Schlesinger Group, Over the Shoulder significantly enriches the insights that can be gathered. We offer a broad spectrum of qualitative, quantitative, and recruiting services, all conveniently accessible from a single location. Developed from scratch by passionate qualitative specialists, Over the Shoulder distinctly differentiates itself within the research arena. This unique approach guarantees that our clients receive insights that are not only tailored but also actionable and relevant to their needs. Ultimately, this dedication to quality and user experience positions Over the Shoulder as a leader in the field of qualitative research.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

Has API

API Availability

Has API

Pricing Information

$2 per month
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Synthetic Users

Company Location

United States

Company Website

www.syntheticusers.com

Company Facts

Organization Name

Over the Shoulder

Date Founded

2010

Company Location

United States

Company Website

www.overtheshoulder.com

Categories and Features

Categories and Features

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