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What is TEA Software?

We focus on pinpointing the most impactful keywords, automating your AdWords bid optimization, safeguarding against click fraud, and outperforming all pay-per-click competitors in the industry. Our methodology includes a thorough evaluation of visitor interactions on your website before they make purchase decisions, leading to improvements on your site itself, not just in your advertising. TEA Software is designed for businesses that value the quality of their web traffic; it functions as a tool for managing traffic quality while providing essential insights into click traffic effectiveness. In contrast to conventional analytics tools, TEA Software assigns a threat score to every visitor and a separate engagement score for authentic users. This cutting-edge tool can identify invalid traffic and trace its source, granting you immediate access to comprehensive and actionable information that streamlines decision-making and optimizes your advertising returns. In addition, TEA Software enables you to focus your marketing strategies on attracting high-quality traffic, which significantly boosts your online visibility and profitability, encouraging sustained growth. With TEA Software, businesses can make informed choices that align their advertising spending with genuine user engagement.

What is ClearTrust?

ClearTrust operates as a dedicated platform focused on safeguarding the integrity of digital advertising traffic and identifying ad fraud for a diverse group of stakeholders, including advertisers, agencies, publishers, ad networks, and ad-tech professionals. The platform employs its Traffic Quality Index (TQI) to evaluate sessions through more than 150 unique filters that scrutinize a range of factors such as IP addresses, user agents, behaviors, devices, and network traits. This robust scoring mechanism, complemented by detailed analytical reports, empowers teams to identify bots, dubious clicks, invalid impressions, and various forms of potentially subpar activities across numerous campaigns and traffic sources. Users can tailor their scoring parameters and filters to investigate anomalies and utilize insights for making strategic decisions related to traffic management and budget distribution. Furthermore, ClearTrust supports both pre-bid and post-bid verification processes, offering a variety of implementation options like API, JavaScript, and tracking-link techniques. Designed to protect paid media and inventory across multiple platforms—including web, in-app, video, and connected TV—ClearTrust ensures comprehensive coverage against fraud and inefficiencies in digital advertising. This all-encompassing strategy not only helps users uphold the integrity of their advertising investments but also enhances overall campaign performance significantly. Moreover, by continuously adapting to evolving challenges in the digital landscape, ClearTrust positions itself as a crucial ally for stakeholders seeking to optimize their advertising efforts.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

API Availability

Has API

Pricing Information

$29 per month

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training

Training Options

Documentation Hub
On-Site Training

Company Facts

Organization Name

Tea

Date Founded

2007

Company Location

United States

Company Website

www.teasoftware.com

Company Facts

Organization Name

ClearTrust

Date Founded

2020

Company Location

India

Company Website

www.cleartrust.cc

Categories and Features

Market Intelligence

Not specified

PPC

A/B Testing
Account Alerts
Analytics / ROI Tracking
Bid Management
Budget Management
Campaign Management
Conversion Tracking
Keyword Research Tools
Keyword Tracking
Landing Pages / Web Forms
URL Builder

Search Engine Marketing (SEM)

A/B Testing
Account Alerts
Analytics / ROI Tracking
Bid Management
Budget Management
Campaign Management
Conversion Tracking
Keyword Research Tools
Keyword Tracking
Landing Pages / Web Forms
URL Builder

Categories and Features

Ad Fraud Detection

Not specified

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