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What is TELUS Trade Promotion Management?
TELUS Trade Promotion Management’s offerings (formerly Exceedra) empower consumer packaged goods (CPG) companies to get the most out of their trade promotions and accelerate trade spend performance across retail and foodservice channels. We transform how brands plan, execute and settle trade investments across global markets. 25+ years of experience in the CPG industry.
The platform is an end-to-end solution, enabling CPG teams to:
Increase forecast accuracy and plan/approve trade spend.
Execute and optimize promotions to boost ROI.
Manage contracts, claims, deductions, and control finances.
Key Features
AI Assistant: Get instant system guidance and expert insights by querying your data using plain language. Analyze promotion ROI, trade spend, and performance metrics, significantly enhancing user adoption and productivity.
Advanced Analytics: Transform complex data into actionable insights with pre-built dashboards (P&L, forecast accuracy) and a custom report builder. Reporting is powered by Google Cloud Platform, offering deep data exploration, advanced filtering, and role-based security for compliance.
Enterprise Scalability: Support complex global operations with multi-channel, multi-retailer, multi-language, and multi-currency capabilities. Our cloud-native architecture integrates seamlessly with major ERP and data systems for rapid deployment.
Mobile Companion App: Access critical promotion details and approve programs on-the-go, providing in-field teams maximum flexibility.
Operational Advantages
TELUS Trade Promotion Management is built on simplicity, scalability, and synergy, offering an intuitive, user-friendly, and configurable platform. We ensure your success with a dedicated customer success team, comprehensive training, pre-built integrations, and 24/7 Global Support & Success Team.
What is SAP Trade Management?
Enable sales leaders within the consumer products industry to assume comprehensive control of profit and loss (P&L) management, which is pivotal for driving revenue, volume, and overall profitability. By adopting integrated end-to-end trade management processes, companies can substantially enhance their revenue, volume, and profits. Equip these leaders with essential tools for effective management of trade promotion planning, utilize advanced analytics for trade oversight, and facilitate customer business planning through SAP Trade Management. Harness our integrated customer business planning tool to enhance planning accuracy, promptly identify deviations from set plans, and respond to these discrepancies with improved agility. Proactively manage price, volume, and margins in real-time to align with corporate objectives. Create a synergy between manufacturers and retailers to foster effective communication and negotiations that resonate with customers. Simplify the integration of volume, margin, assortment, promotion, and financial planning while aligning deductions with promotional invoices to expedite the clearance process. Additionally, empower users to implement a seamless closed-loop process that efficiently oversees everything from budget planning to execution and final settlement. This comprehensive strategy not only aligns with strategic objectives but also cultivates an environment that encourages ongoing improvements in sales performance, ultimately resulting in sustained growth and success.
Media
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Integrations Supported
Dynamics 365 Commerce
Fleetlane
NetSuite
SAP Cloud Platform
SAP HANA
SAP Joule
Integrations Supported
Dynamics 365 Commerce
Fleetlane
NetSuite
SAP Cloud Platform
SAP HANA
SAP Joule
API Availability
Has API
API Availability
Has API
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
TELUS Agriculture & Consumer Goods
Company Location
Canada
Company Website
www.telus.com/tpm
Company Facts
Organization Name
SAP
Date Founded
1972
Company Location
Germany
Company Website
www.sap.com/products/trade-management.html
Categories and Features
CPG
Customer Management
Electronic Data Interchange
Financial Accounting
Forecast / Demand Planning
Inventory Management
Lot Tracking
Pricing Management
Shopper Marketing
Trade Promotion
Retail Execution
AI / Image Recognition
Collaboration Tools
Data Collection
Inspection
Pricing / Placement Optimization
Product Education
Product Promotion Strategy
Retail Site Audit
Workforce Management
Trade Promotion Management
Analytics / ROI Tracking
Approval Workflow
Budgeting & Forecasting
Claims Management
Competitor Analysis
Compliance Management
Customer Management
Discount Management
Pricing Optimization
Promotion Calendar
Settlement Management
Trade Agreement Management