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What is TELUS Trade Promotion Management?

TELUS Trade Promotion Management’s offerings (formerly Exceedra) empower consumer packaged goods (CPG) companies to get the most out of their trade promotions and accelerate trade spend performance across retail and foodservice channels. We transform how brands plan, execute and settle trade investments across global markets. 25+ years of experience in the CPG industry. The platform is an end-to-end solution, enabling CPG teams to: Increase forecast accuracy and plan/approve trade spend. Execute and optimize promotions to boost ROI. Manage contracts, claims, deductions, and control finances. Key Features AI Assistant: Get instant system guidance and expert insights by querying your data using plain language. Analyze promotion ROI, trade spend, and performance metrics, significantly enhancing user adoption and productivity. Advanced Analytics: Transform complex data into actionable insights with pre-built dashboards (P&L, forecast accuracy) and a custom report builder. Reporting is powered by Google Cloud Platform, offering deep data exploration, advanced filtering, and role-based security for compliance. Enterprise Scalability: Support complex global operations with multi-channel, multi-retailer, multi-language, and multi-currency capabilities. Our cloud-native architecture integrates seamlessly with major ERP and data systems for rapid deployment. Mobile Companion App: Access critical promotion details and approve programs on-the-go, providing in-field teams maximum flexibility. Operational Advantages TELUS Trade Promotion Management is built on simplicity, scalability, and synergy, offering an intuitive, user-friendly, and configurable platform. We ensure your success with a dedicated customer success team, comprehensive training, pre-built integrations, and 24/7 Global Support & Success Team.

What is Symphony RetailAI?

For the past thirty years, we have collaborated with grocery, pharmaceutical, DIY, and mass merchandise retailers, as well as their CPG manufacturer partners, to address major challenges in growth and profit margins by implementing advanced software solutions. With the rise of AI technology, we are further improving their return on investment. Our innovative strategies focus on enhancing customer interaction, improving supplier partnerships, launching food-to-go services, and transforming retail environments to include new in-store offerings and click-and-collect options, all backed by a history of successful outcomes. By utilizing comprehensive customer data and assessing current sales patterns, we assist in refining pricing tactics and marketing campaigns, which ultimately boosts customer satisfaction. Our dedication to providing impactful solutions empowers retailers to effectively navigate the complexities of the market while building enduring relationships with their consumer base. This ongoing commitment not only addresses immediate challenges but also positions retailers for future success in a rapidly evolving landscape.

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Integrations Supported

Dynamics 365 Commerce
Fleetlane
NetSuite
SAP HANA

Integrations Supported

Simplain Vendor Portal

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS
Windows
Mac

Supported Platforms

Not specified

Customer Service / Support

Web-Based Support

Customer Service / Support

24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Online Training

Training Options

Not specified

Company Facts

Organization Name

TELUS Agriculture & Consumer Goods

Company Location

Canada

Company Website

www.telus.com/tpm

Company Facts

Organization Name

Symphony RetailAI

Date Founded

1986

Company Location

United States

Company Website

www.symphonyretailai.com/solutions/

Categories and Features

CPG

Not specified

Retail Execution

Not specified

Trade Promotion Management

Analytics / ROI Tracking
Approval Workflow
Budgeting & Forecasting
Claims Management
Competitor Analysis
Compliance Management
Customer Management
Discount Management
Pricing Optimization
Promotion Calendar
Settlement Management
Trade Agreement Management

Categories and Features

CPG

Not specified

Retail Execution

Not specified

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