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What is TRAK?

Access a top-tier marketing database 24/7 with a flexible pay-as-you-go pricing structure that fits your needs. Create lookalike models powered by artificial intelligence in a matter of moments, eliminating the lengthy wait times typically associated with such processes. The TRAK platform streamlines the initiation, management, and conclusion of your marketing campaigns, allowing you to take charge of your efforts. Escape the limitations of traditional data environments and gain ownership of your own data. Engage your primary audiences seamlessly through personalized communication channels, such as direct mail, email, digital media, and connected TV. This service checks multiple boxes and includes a self-service feature, giving it an edge over other options in the market. Leverage TRAK’s vast consumer database to create predictive models or target specific audiences effectively. Improve your data records by incorporating opt-in email addresses, IP addresses, and phone numbers. Additionally, you can enhance your audience profiles with details like age and income, which will lead to more effective marketing strategies. Perform essential functions like data cleaning, standardization, and deduplication with remarkable ease. Uncover the high-quality marketing data you’ve been searching for, accessible whenever you need it. TRAK utilizes the capabilities of artificial intelligence and machine learning to transform conventional data science and modeling techniques, helping you maintain a competitive edge in the ever-evolving marketing arena. This cutting-edge approach not only reduces time spent on tasks but also provides more precise insights that can enhance your marketing campaigns significantly. By embracing this technology, you position yourself to achieve greater success in your marketing endeavors.

What is OnTrak Software?

OnTrak Software provides an all-encompassing cloud platform designed for point-of-sale management and tracking, specifically aimed at distributors dealing with beer, wine, and spirits, allowing them to efficiently oversee and control their POS marketing initiatives, adherence to draught line regulations, and the visibility of tap handle placements. The platform incorporates a variety of modular features, including SignTrak for optimizing custom signage and cost oversight; PermaTrak for real-time monitoring of permanent POS inventory; MenuTrak for automating the creation of beverage menus and managing supplier reimbursements; LineTrak for scheduling and confirming draught system cleaning through GPS tracking and compliance documentation; and SampleTrak for recording and assessing beverage sampling activities along with their related inventory expenses. By consolidating essential functions such as ordering, automated workflows, integrated approval processes, and digital management of POS information, OnTrak substantially improves operational efficiency, minimizes errors, quickens time-to-market, effectively manages POS-associated expenses, and enhances governance with suppliers. This comprehensive strategy not only streamlines the management process but also empowers distributors to make better-informed decisions regarding their marketing and compliance strategies, ultimately contributing to stronger business outcomes. With such a robust suite of tools at their disposal, distributors can confidently navigate the complexities of the beverage market.

Media

Media

Integrations Supported

MenuTrak

Integrations Supported

MenuTrak

API Availability

Has API

API Availability

Has API

Pricing Information

$99 per month
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

TRAK Data

Company Location

United States

Company Website

trakdatainc.com

Company Facts

Organization Name

OnTrak Software

Date Founded

2004

Company Location

United States

Company Website

www.ontraksoftware.com

Categories and Features

Categories and Features

Point of Sale

Barcode Scanning
Commission Management
Cryptocurrency Support
Customer Account Profiles
Discount Management
Electronic Signature
Gift Card Management
Loyalty Program
Multi-Location
Restaurant POS
Retail POS
Returns Management
eCommerce Integration

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