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What is TRAK?

Access a top-tier marketing database 24/7 with a flexible pay-as-you-go pricing structure that fits your needs. Create lookalike models powered by artificial intelligence in a matter of moments, eliminating the lengthy wait times typically associated with such processes. The TRAK platform streamlines the initiation, management, and conclusion of your marketing campaigns, allowing you to take charge of your efforts. Escape the limitations of traditional data environments and gain ownership of your own data. Engage your primary audiences seamlessly through personalized communication channels, such as direct mail, email, digital media, and connected TV. This service checks multiple boxes and includes a self-service feature, giving it an edge over other options in the market. Leverage TRAK’s vast consumer database to create predictive models or target specific audiences effectively. Improve your data records by incorporating opt-in email addresses, IP addresses, and phone numbers. Additionally, you can enhance your audience profiles with details like age and income, which will lead to more effective marketing strategies. Perform essential functions like data cleaning, standardization, and deduplication with remarkable ease. Uncover the high-quality marketing data you’ve been searching for, accessible whenever you need it. TRAK utilizes the capabilities of artificial intelligence and machine learning to transform conventional data science and modeling techniques, helping you maintain a competitive edge in the ever-evolving marketing arena. This cutting-edge approach not only reduces time spent on tasks but also provides more precise insights that can enhance your marketing campaigns significantly. By embracing this technology, you position yourself to achieve greater success in your marketing endeavors.

What is People-Trak HRIS Suite?

People-Trak focuses on developing Human Resources Software aimed at helping HR professionals manage their workforce and HR strategies with both effectiveness and efficiency. Over the past 13 years, the company has emerged as a significant entity in the Human Resource Information System (HRIS) sector. Organizations from diverse sectors—private, governmental, and nonprofit—choose People-Trak for its robust HR software features and competitive pricing, regardless of their size. The software supports multiple database platforms, including MS Access, SQL Server, MSDE, and Oracle. By employing Human Resources software, users benefit from centralized data management, which facilitates easy searching, clear reporting, and hassle-free maintenance. People-Trak ensures that you will always have immediate access to critical information, alleviating concerns about data loss. This dedication to both user-friendliness and accessibility empowers HR professionals to devote their attention to strategic priorities instead of being overwhelmed by data management issues. Furthermore, the platform's adaptability to various organizational needs enhances its appeal, making it a valuable tool in today’s dynamic workplace environment.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

Has API

API Availability

Pricing Information

$99 per month
Free Version

Pricing Information

Pricing not provided
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

Windows

Customer Service / Support

24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

TRAK Data

Company Location

United States

Company Website

trakdatainc.com

Company Facts

Organization Name

Technical Difference

Date Founded

1992

Company Location

United States

Company Website

www.people-trak.com/default.asp

Categories and Features

Consumer Data

Not specified

Market Intelligence

Not specified

Categories and Features

Human Resources

360 Degree Feedback
Attendance Management
Benefits Management
Compensation Management
Compliance Management
Employee Database
Employee Lifecycle Management
Performance Management
Recruiting Management
Self Service Portal
Time & Attendance Management
Time Off Management
Training Management

Popular Alternatives

Popular Alternatives

TRAK Reviews & Ratings

TRAK

TRAK Data