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What is TRAK?

Access a top-tier marketing database 24/7 with a flexible pay-as-you-go pricing structure that fits your needs. Create lookalike models powered by artificial intelligence in a matter of moments, eliminating the lengthy wait times typically associated with such processes. The TRAK platform streamlines the initiation, management, and conclusion of your marketing campaigns, allowing you to take charge of your efforts. Escape the limitations of traditional data environments and gain ownership of your own data. Engage your primary audiences seamlessly through personalized communication channels, such as direct mail, email, digital media, and connected TV. This service checks multiple boxes and includes a self-service feature, giving it an edge over other options in the market. Leverage TRAK’s vast consumer database to create predictive models or target specific audiences effectively. Improve your data records by incorporating opt-in email addresses, IP addresses, and phone numbers. Additionally, you can enhance your audience profiles with details like age and income, which will lead to more effective marketing strategies. Perform essential functions like data cleaning, standardization, and deduplication with remarkable ease. Uncover the high-quality marketing data you’ve been searching for, accessible whenever you need it. TRAK utilizes the capabilities of artificial intelligence and machine learning to transform conventional data science and modeling techniques, helping you maintain a competitive edge in the ever-evolving marketing arena. This cutting-edge approach not only reduces time spent on tasks but also provides more precise insights that can enhance your marketing campaigns significantly. By embracing this technology, you position yourself to achieve greater success in your marketing endeavors.

What is Predicti?

Predicti is a robust platform that combines data analytics and machine learning to help businesses forecast customer preferences and major life changes through an integrated, API-focused system that facilitates everything from basic data gathering to detailed predictions about life events. Its Data product aggregates information from over ten public registries, granting access to more than 2,500 enriched variables pertaining to 5.8 million individuals, 3.2 million households, 2.2 million property records, and 328,000 businesses, which streamlines the customer profiling process and aids in recognizing behavioral shifts while utilizing valuable insights. Moreover, the Life Events module keeps track of vital customer milestones such as home purchases, renovations, relocations, and new business ventures, allowing organizations to respond proactively as significant life transitions occur. In addition, the Advisor feature smartly connects customers with the right products by generating customized offers and precise suggestions for upselling or cross-selling, creating a tailored experience for each individual user. This groundbreaking platform not only boosts customer engagement but also stimulates business growth through informed decision-making, proving invaluable in today’s data-centric landscape. As businesses continue to navigate the complexities of consumer behavior, Predicti stands out as a key ally in achieving sustained success.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

Has API

API Availability

Has API

Pricing Information

$99 per month
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

TRAK Data

Company Location

United States

Company Website

trakdatainc.com

Company Facts

Organization Name

Predicti

Date Founded

2022

Company Location

Denmark

Company Website

www.predicti.com

Categories and Features

Categories and Features

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