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What is Tapjoy?

We streamline the way advertisers connect with distinct audiences across the most popular mobile games and apps. Our mobile advertising solutions, combined with market research and app monetization strategies, not only encourage growth but also motivate mobile users through various incentives. Advertisers can define specific goals for in-app actions, incurring costs only when users accomplish set tasks like completing a game tutorial or advancing through a level. A vital aspect of mobile monetization is the rewarded video format, which engages users with video ads at key moments during gameplay, granting them virtual currency that enriches their overall experience. Interstitial videos cover the full screen during seamless transitions within apps or games, complete with a timer and an optional skip feature to enhance user convenience. Additionally, an offerwall integrates a variety of rewarded advertising options in one location within the app, allowing users to choose offers in exchange for virtual currency. This adaptable format can be tailored to suit any application that operates within a virtual economy, thus boosting user interaction and overall satisfaction. By leveraging these innovative advertising strategies, developers not only enhance the user experience but also gain valuable insights and revenue streams, fostering a mutually beneficial ecosystem for both users and creators. Ultimately, this synergistic approach leads to a more engaging digital environment for everyone involved.

What is SOOMLA?

SOOMLA addresses the information void faced by mobile app publishers who rely on in-app advertising. Our platform empowers app marketers to evaluate user-level ad lifetime value, connect marketing efforts to ad revenue, and effectively target high-value ad users across multiple marketing channels. Additionally, monetization teams can utilize our platform to create a data-informed approach for enhancing their ad inventory. Furthermore, we offer raw data access, allowing the entire organization to make more informed and strategic decisions. This comprehensive solution ultimately drives improved performance and profitability for mobile app publishers.

Media

Media

Integrations Supported

Kochava
Singular
Easy Monetization
Intuizi
NextDNS

Integrations Supported

Kochava
Singular
TUNE

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

$999 per month
https://soomla.com/pricing-integration.html
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS
Windows
Mac

Customer Service / Support

Standard Support

Customer Service / Support

Standard Support

Training Options

Documentation Hub

Training Options

Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Tapjoy

Date Founded

2007

Company Location

United States

Company Website

www.tapjoy.com

Company Facts

Organization Name

SOOMLA

Date Founded

2012

Company Location

Israel

Company Website

soomla.com

Categories and Features

App Monetization

Banner Ads
Data Monetization
Dynamic Product Ads
Native Ads
Playable Ads
Rich Media Ads
Sponsorships
Subscriptions
Video Ads

Game Monetization

Not specified

Mobile Advertising

Not specified

Categories and Features

App Monetization

Banner Ads
Data Monetization
Dynamic Product Ads
Native Ads
Playable Ads
Rich Media Ads
Sponsorships
Subscriptions
Video Ads

Marketing Analytics

Not specified

Mobile App Analytics

Cohort Analysis
Funnel Analysis
In-App Events Tracking
Revenue Tracking

Performance Testing

Not specified

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