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What is Tappx?

Tappx functions as an all-encompassing platform for programmatic advertising and monetization, aimed at empowering app developers, mobile publishers, advertisers, and demand partners to optimize and elevate their digital revenue opportunities. By unifying user acquisition, the monetization of ad inventory, and performance advertising solutions, Tappx cultivates a seamless ecosystem that promotes growth. Its proprietary real-time bidding system and advanced programmatic technology create connections between app, web, and OTT/CTV inventory and a variety of global demand sources, conducting fair auctions to enhance yield and CPMs effectively. Additionally, the platform offers comprehensive dashboards that provide users with oversight of ad units and geographical segments. Tappx is adaptable, facilitating monetization strategies across diverse environments such as mobile in-app, mobile web, desktop web, and connected TV, enabling publishers to effortlessly integrate its SDK while tracking performance metrics for ongoing enhancement. Beyond its monetization capabilities, Tappx also extends scalable paid user acquisition services that deliver high-quality direct traffic, along with programmatic advertising solutions that cater to both brand and performance marketing needs, establishing it as a formidable option for those pursuing holistic digital growth. Furthermore, Tappx's innovative approach allows for the continuous evolution of advertising strategies, ensuring that users remain competitive in a rapidly changing market landscape.

What is SOOMLA?

SOOMLA addresses the information void faced by mobile app publishers who rely on in-app advertising. Our platform empowers app marketers to evaluate user-level ad lifetime value, connect marketing efforts to ad revenue, and effectively target high-value ad users across multiple marketing channels. Additionally, monetization teams can utilize our platform to create a data-informed approach for enhancing their ad inventory. Furthermore, we offer raw data access, allowing the entire organization to make more informed and strategic decisions. This comprehensive solution ultimately drives improved performance and profitability for mobile app publishers.

Media

Media

Integrations Supported

Integrations Supported

Kochava
Singular
TUNE

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

$999 per month
https://soomla.com/pricing-integration.html
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS
Windows
Mac

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support

Training Options

Documentation Hub
Online Training

Training Options

Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Tappx

Company Location

Spain

Company Website

www.tappx.com

Company Facts

Organization Name

SOOMLA

Date Founded

2012

Company Location

Israel

Company Website

soomla.com

Categories and Features

App Monetization

Not specified

Categories and Features

App Monetization

Banner Ads
Data Monetization
Dynamic Product Ads
Native Ads
Playable Ads
Rich Media Ads
Sponsorships
Subscriptions
Video Ads

Marketing Analytics

Not specified

Mobile App Analytics

Cohort Analysis
Funnel Analysis
In-App Events Tracking
Revenue Tracking

Performance Testing

Not specified

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Popular Alternatives