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What is Taptica?
Taptica functions as a publicly traded global mobile advertising platform aimed at helping top brands connect with their most valuable consumers via a diverse array of traffic sources. By leveraging proprietary technology combined with the capabilities of big data and advanced machine learning, Taptica enables extensive media targeting on a significant scale. This platform creates a seamless environment for brands to engage in meaningful interactions with mobile audiences, ensuring precise outreach to relevant demographic groups. Our offerings include sophisticated targeting options and reengagement tools that span the mobile ecosystem. Furthermore, we feature an innovative programmatic solution, Tremor Video, which focuses on enhancing storytelling through engaging video content. Taptica is committed to optimizing revenue streams for publishers across all digital channels by utilizing a powerful tech stack that incorporates dynamic supply segmentation and rigorous quality assurance algorithms. Through these advancements, we empower our clients to effectively draw in and retain their desired audiences on a large scale, ultimately fostering long-lasting relationships between brands and consumers. This comprehensive approach ensures that our clients can navigate the complexities of mobile advertising with confidence and success.
What is Fusion92?
We develop captivating advertising experiences that foster consumer interaction through our cutting-edge, data-driven solutions. Our advertisements are truly flexible, designed in real-time by leveraging insights related to individual users and their geographical context. By ingeniously combining data with creative elements, we provide advertisers with unmatched adaptability in their promotional efforts. Our state-of-the-art technology not only boosts efficiency and speeds up time-to-market but also helps in cutting overall costs. This unique system encourages consumer engagement by displaying personalized, dynamic messages through digital display advertisements. With an emphasis on localized content and analytics, our creative ad designs are ready for quick implementation. Our data-informed ad units can easily connect with any content source, presenting a diverse range of formats across all channels. Instant updates remove the necessity for re-trafficking, ensuring that campaigns stay up-to-date. There’s nothing that connects with consumers like video, and our video technology leverages the power of moving visuals to convey compelling marketing messages that yield significant results. Furthermore, our comprehensive strategy integrates seamlessly across all platforms, amplifying the reach and effectiveness of every single campaign we initiate. This holistic approach not only enhances brand visibility but also cultivates lasting consumer relationships.
Integrations Supported
Kochava
API Availability
Has API
API Availability
Has API
Pricing Information
Pricing not provided
Free Version
Free Trial Offered?
Pricing Information
Pricing not provided
Free Version
Free Trial Offered?
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
Taptica
Date Founded
2011
Company Location
United States
Company Website
www.taptica.com
Company Facts
Organization Name
Fusion92
Date Founded
1999
Company Location
United States
Company Website
liquidus.net/dynamic-ad-tech/
Categories and Features
Social Media Advertising
Ad Buying
Ad Creation
Bulk Advertising
Campaign Management
Collaboration Tools
Comment / Reply Moderation
Digital Asset Management
Reporting / Analytics
Retargeting
Roles / Permissions
Video Advertising
Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization
Categories and Features
Video Advertising
Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization