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What is TargetSmart?

Empower individuals and initiatives with solutions grounded in comprehensive data analytics. By leveraging the best voter information and insights, you can better understand the political landscape. Effectively engage and mobilize your audience to obtain crucial funding and drive successful campaigns. Strengthen your engagement with voters through our advanced media buying platform, which stands at the forefront of innovation. As a dedicated data solutions company, we aim to support progressive movements and campaigns in their pursuit of success. Since our founding in 2004, we have been at the forefront of creating the leading voter database in the industry, continually seeking new strategies to utilize data for a more promising future. Our all-inclusive media buying platform, TargetSmart MBP, is revolutionizing the digital advertising landscape by providing unparalleled affordability, speed, and clarity. Reach your target audience at the ideal time and place while saving 15% or more compared to other media buying platforms. We are committed to empowering you to grasp, engage, and mobilize your critical stakeholders to realize your goals, ultimately contributing to a more educated and engaged community. Together, we can foster a more participatory environment that encourages civic engagement and informed decision-making.

What is Argus by MINT?

MINT's Argus serves as an all-encompassing tool tailored for media accountability and analytics, specifically targeting marketing, procurement, and media teams. The platform meticulously evaluates media buying effectiveness at the placement level, ensuring it meets deal commitments and volume guarantees while presenting collaborative dashboards for monitoring expenditure and delivery metrics. Furthermore, Argus continuously benchmarks and provides cross-account analytics, allowing teams to identify ineffective placements, assess results, reallocate budgets, and address challenges in real-time during live campaigns. It also simplifies the management of proof points and market insights, thereby aiding in effective pricing and negotiation strategies. MINT emphasizes that Argus can manage portfolios spanning up to five markets each year, offering tailored access and integration with various source systems. By leveraging Argus, organizations can gain ongoing visibility into media expenses, quality, and compliance, transcending the typical confines of post-campaign evaluations. This forward-thinking methodology not only cultivates more informed decision-making but also significantly boosts the efficacy of overall media strategies, ultimately leading to improved campaign outcomes. In an ever-evolving media landscape, the adaptability and robustness of Argus will prove invaluable for teams striving for excellence in their media operations.

Media

Media

No images available

Integrations Supported

Integrations Supported

MINT

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

$198K
$198,000 for full portfolio coverage across up to five markets per year.

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Not specified

Training Options

Documentation Hub
On-Site Training

Training Options

Not specified

Company Facts

Organization Name

TargetSmart

Date Founded

2004

Company Location

United States

Company Website

targetsmart.com

Company Facts

Organization Name

MINT

Date Founded

2014

Company Location

Italy

Company Website

www.mint.ai/argus-by-mint

Categories and Features

Advertising

Not specified

Media Buying

Not specified

Categories and Features

Media Buying

Not specified

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