What is Argus by MINT?

MINT's Argus serves as an all-encompassing tool tailored for media accountability and analytics, specifically targeting marketing, procurement, and media teams. The platform meticulously evaluates media buying effectiveness at the placement level, ensuring it meets deal commitments and volume guarantees while presenting collaborative dashboards for monitoring expenditure and delivery metrics. Furthermore, Argus continuously benchmarks and provides cross-account analytics, allowing teams to identify ineffective placements, assess results, reallocate budgets, and address challenges in real-time during live campaigns. It also simplifies the management of proof points and market insights, thereby aiding in effective pricing and negotiation strategies. MINT emphasizes that Argus can manage portfolios spanning up to five markets each year, offering tailored access and integration with various source systems. By leveraging Argus, organizations can gain ongoing visibility into media expenses, quality, and compliance, transcending the typical confines of post-campaign evaluations. This forward-thinking methodology not only cultivates more informed decision-making but also significantly boosts the efficacy of overall media strategies, ultimately leading to improved campaign outcomes. In an ever-evolving media landscape, the adaptability and robustness of Argus will prove invaluable for teams striving for excellence in their media operations.

Pricing

Price Starts At:
$198K
Price Overview:
$198,000 for full portfolio coverage across up to five markets per year.

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Company Facts

Company Name:
MINT
Date Founded:
2014
Company Location:
Italy
Company Website:
www.mint.ai/argus-by-mint

Product Details

Deployment
SaaS

Product Details

Target Company Sizes
Individual
1-10
11-50
51-200
201-500
501-1000
1001-5000
5001-10000
10001+
Target Organization Types
Mid Size Business
Small Business
Enterprise
Freelance
Nonprofit
Government
Startup
Supported Languages
English

Argus by MINT Categories and Features