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What is Edge1?

An innovative software platform crafted for media owners aims to enhance their inventory and optimize the management of extensive outdoor advertising campaigns. This effective tool allows media agencies to acquire valuable insights into prospective clients while automating critical media planning and buying processes. Serving as a comprehensive brand service platform, it fosters connections with advertisers, guarantees transparency in campaigns, and bolsters business expansion. Users have the ability to manage a variety of media types—including traditional, transit, digital, ambient, street furniture, and place-based media—while effortlessly checking location availability between any two flexible dates with minimal effort. The software further enhances operational efficiency by generating job slips and work orders, as well as facilitating site surveillance and ongoing campaign monitoring through a specialized mobile application. In addition, it features robust financial management capabilities, covering invoicing, issuing credit and debit notes, payment processing, and tracking both revenue and outstanding balances—all while keeping a well-organized ledger for all stakeholders involved. Ultimately, this powerful software equips media owners and agencies to streamline and elevate their advertising initiatives effectively, making it an indispensable tool in the competitive landscape of outdoor advertising.

What is Argus by MINT?

MINT's Argus serves as an all-encompassing tool tailored for media accountability and analytics, specifically targeting marketing, procurement, and media teams. The platform meticulously evaluates media buying effectiveness at the placement level, ensuring it meets deal commitments and volume guarantees while presenting collaborative dashboards for monitoring expenditure and delivery metrics. Furthermore, Argus continuously benchmarks and provides cross-account analytics, allowing teams to identify ineffective placements, assess results, reallocate budgets, and address challenges in real-time during live campaigns. It also simplifies the management of proof points and market insights, thereby aiding in effective pricing and negotiation strategies. MINT emphasizes that Argus can manage portfolios spanning up to five markets each year, offering tailored access and integration with various source systems. By leveraging Argus, organizations can gain ongoing visibility into media expenses, quality, and compliance, transcending the typical confines of post-campaign evaluations. This forward-thinking methodology not only cultivates more informed decision-making but also significantly boosts the efficacy of overall media strategies, ultimately leading to improved campaign outcomes. In an ever-evolving media landscape, the adaptability and robustness of Argus will prove invaluable for teams striving for excellence in their media operations.

Media

Media

No images available

Integrations Supported

Adobe Acrobat
Gmail
Google Earth
Google Maps
Microsoft Excel
Microsoft Outlook
Microsoft PowerPoint
Microsoft Word
QuickBooks Online
Tally
Xero
Yahoo! Mail

Integrations Supported

MINT

API Availability

Has API

API Availability

Pricing Information

Pricing not provided

Pricing Information

$198K
$198,000 for full portfolio coverage across up to five markets per year.

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Not specified

Training Options

Documentation Hub
Online Training

Training Options

Not specified

Company Facts

Organization Name

Edge1

Date Founded

2012

Company Location

India

Company Website

edge1.in/

Company Facts

Organization Name

MINT

Date Founded

2014

Company Location

Italy

Company Website

www.mint.ai/argus-by-mint

Categories and Features

Advertising

Not specified

Media Buying

Not specified

Media Planning

Not specified

Categories and Features

Media Buying

Not specified

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